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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Car technology I'm thankful and unthankful for

The past few years have seen a surge of tech features in new vehicles — everything from cloud-based content to semi-autonomous driving. While some of it makes the driving experience better, not all tech is useful or well thought out. Automakers who are adept at drivetrains, ride quality and in-cabin comforts often fail at infotainment interfaces and connectivity. From testing dozens of vehicles each year and in the spirit of gratitude, here are three car tech features I'm thankful — and a trio I could live without. Thanks Connected search: This seems like a no-brainer since everyone already has it on their smartphones, but not all automakers include it in the dashboard and as part of their nav systems. The best ones, such as Toyota Entune, leverage a driver's connected device to search for a range of services and don't charge a subscription or require a separate data plan for the car. I also like how systems like Chrysler Uconnect use Yelp or other apps to find everything from coffee to gas stations and allow searching via voice recognition. Apple CarPlay and Android Auto: It took two of the largest tech companies to get in-dash infotainment right. While they have their disadvantages (you're forced to use Apple Maps with CarPlay, for example), the two smartphone-integration platforms make it easier and safer to use their respective native apps for phoning, messaging, music and more behind the wheel by transferring a familiar UI to the dashboard — with no subscription required. Heated seats and steering wheels: I really appreciate these simple but pleasant features come wintertime. It's easy to get spoiled by bun-warmers on frosty mornings and using a heated steering wheel to warm the cold hands. I recently tested a 2018 Mercedes-Benz E400 Coupe that also had heated armrest that added to a cozy luxury experience. Bonus points for brands like Buick that allow setting seat heaters to turn on when the engine is remotely started. No thanks Automaker infotainment systems: Automakers have probably poured millions into creating their own infotainment systems, with the result largely being frustration on the part of most car owners. And Apple CarPlay and Android Auto coming along to make them obsolete. While some automaker systems, such as Toyota Entune and FCA's Uconnect, are easy and intuitive to use, it seems that high-end systems (I'm looking at you BMW iDrive and Mercedes-Benz COMAND) are the most difficult.

Matt Damon is Carroll Shelby, with Christian Bale in Ford vs. Ferrari film

Right after we reported that one of the Le Mans-winning Ford GT40s is coming up for auction, word got round that its story will now be turned into a Hollywood movie. There will be an as-yet-untitled major motion picture that tells the story of Ford battling Ferrari in the 1960s, culminating in the Ford GT40's dramatic 1-2-3 finish in the 1966 24 Hours of Le Mans. The movie has lined up an all-star cast, with "Batman" and "American Psycho" actor Christian Bale tapped to play key GT40 developer, test driver and racer Ken Miles, and "Punisher" actor Jon Bernthal as Lee Iacocca. The plum role of Carroll Shelby is going to Matt Damon, last seen driving across the Red Planet in "The Martian" or down a flight of stairs in the "Bourne" film series. The film's director will be James Mangold, known from directing last year's "Logan." View 37 Photos Autoweek reports that the original screenplay was based on A.J. Baime's book " Go Like Hell," but there will be a different screenplay written from scratch. Originally, "Go Like Hell" was to be a different project starring Tom Cruise and Brad Pitt. Meanwhile, the book will reportedly be turned into a TV series produced by Peter Dinklage of "Game of Thrones." And meanwhile some more, there are also competing Enzo Ferrari biopics in the works starring Robert De Niro and another starring Hugh Jackman that will also surely touch on the rivalry with Ford. While there's no guarantee yet that the GT40 biopic will match Steve McQueen's "Le Mans," we're got high hopes. It's a great story worthy of all the attention it's getting. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Celebrities Motorsports Rumormill TV/Movies Ferrari Ford Automotive History Racing Vehicles ford gt40