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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Shelby Super Snake returns with 750+ horsepower

If you've been waiting for the ne plus ultra of new Mustangs, we're glad to report that the wait is over, friend. Feast your eyes on the new Shelby Super Snake. Based on the 2015 Ford Mustang GT, the new Super Snake is being offered with over 750 horsepower thanks in no small part to a Ford Performance supercharger. That's even more than the 605 hp in the last Super Snake released in 2007, the new 627-hp Shelby GT, or the 500-plus-hp Shelby GT350 you can order from the factory. Shelby American's latest also packs upgraded Ford Performance suspension components, a Borla exhaust, 20-inch wheels from Weld Racing and coated in Michelin Pilot Super Sport rubber, six-piston Wilwood brakes, and more. Differentiating it visually from lesser pony cars are a carbon-fiber hood and aero kit, blacked-out grille, racing stripes, and special badging inside and out. Inside you'll also find a short-throw shifter and three-gauge instrument pod. The upgrades will set you back $49,995 on top of the price of a donor Mustang GT, and only 300 examples will be built this year. For the first time the Super Snake will be available with either a manual or (heaven forbid) an automatic transmission. Related Video: SHELBY SUPER SNAKE RETURNS WITH 750+ HORSEPOWER MUSCLE CAR BASED ON 2015 FORD MUSTANG GT • The legendary Shelby Super Snake returns for the 2015 Ford Mustang model year • 750+ horsepower option combined with new independent suspension and braking system • The first Super Snake available with an automatic transmission • Production limited to 300 Shelby Super Snakes per model year LAS VEGAS – June 16, 2015 – Shelby American is launching the newest Shelby Mustang to wear the legendary Super Snake badge, which will be based on the 2015 model Ford Mustang GT. With the option of over 750 horsepower, as well as unmatched performance enhancements to the handling, braking and cooling of the Ford Mustang GT, the new Shelby Super Snake continues the lineage of the best-selling and most sought-after Shelby car. Additionally, it will be the first Shelby Super Snake also available with an automatic transmission. There will only be 300 total 2015 model year Shelby Super Snakes built. "When Shelby American introduced the 605 horsepower Super Snake in 2007, the car became an instant sensation," said Joe Conway, CEO of Shelby American and co-CEO of Carroll Shelby International.

Diesel Power finds the ultimate modified oil-burner

For nine years, Diesel Power magazine has run the Diesel Power Challenge, this year's grindfest being "a week-long torture test that features seven events, nine trucks, 8,000 horsepower, and nearly 15,000 pound-feet of torque." The road to being crowned "the most powerful truck" starts with a dyno run, and then continues through the completion of a CDL-style obstacle course, an eighth-of-a-mile drag race while towing a 10,000-pound trailer, a quarter-mile drag race without a trailer, a fuel economy test in the mountains and finally a sled-pulling test through a 300-foot-long packed-mud pit.
What kind of trucks get into such a fight? Last year's winner, for instance - who upgraded his truck this year to prove he didn't "luck into the win" - drives a 2008 Ford F-250 Super Duty with a 6.4-liter Power Stroke V8 upgraded with a custom intake, Elite Diesel triple turbos and a two-stage nitrous system. Another competitor has a 2005 Dodge Ram 2500 powered by a 5.9-liter Cummins inline-six, upgraded with Garrett turbos, dual-stage nitrous, a seven-inch exhaust stack and twin fans built into the bed to cool the Sun Coast Omega transmission. The numbers on that truck: 1,255 horsepower, and 2,063 pound-feet of torque at the wheels. Naturally, as the image above might suggest, things don't always end well.
You'll find all five videos covering this years challenge below. A scene in the dyno video sums it all up perfectly: a competitor leaves his nitrous on too long and the crew is treated to some ominous poppings, he leans out the window, throws both hands up and shouts, "Amer'ca!"