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Weekly Recap: Hackers demonstrate auto industry's vulnerability

There's always been a certain risk associated with driving, and this week cyber security came into focus as the latest danger zone when researchers demonstrated how easily they could hack into a 2014 Jeep Cherokee from across the country. The incident raised concerns over the vulnerability of today's cars, many of which double as smartphones and hot spots. During the now-infamous experiment, Chris Valasek and Charlie Miller infiltrated the Jeep's cellular connection and were able to control the infotainment system, brakes, and other functions. The hackers told the Jeep's maker, FCA US, of their findings last year, the company devised a software fix. Though Valesek and Miller hacked a Cherokee (like the one shown above), several FCA products, including recent versions of the Ram, Grand Cherokee, Dodge Durango, and Viper were also affected, illustrating potentially wide exposure that could reverberate across the sector. "For the auto industry, this is a very important event and shows that cyber-security protection is needed even sooner than previously planned," Egil Juliussen, senior analyst and research director for IHS Automotive, wrote in a research note. "Five years ago, the auto industry did not consider cyber security as a near-term problem. This view has changed." Hours after the Cherokee hacking incident was publicized on Tuesday, Sens. Ed Markey (D-Mass) and Richard Blumenthal (D-Conn) introduced legislation to direct the National Highway Traffic Safety Administration and Federal Trade Commission to establish national standards for automotive cyber security. The bill also would require vehicles to have a cyber-rating system to alert consumers how well their cars' privacy and security are defended. "Drivers shouldn't have to choose between being connected and being protected," Markey said in a statement. "We need clear rules of the road that protect cars from hackers and American families from data trackers." Though FCA and its Jeep Cherokee were in the spotlight this time, they were just the latest to showcase how automotive technology has advanced faster than safety and regulatory measures. IHS forecasts 82.5 million cars will be connected to the internet by 2022, which is more than three times today's level. "Cyber-security will become a major challenge for the auto industry and solutions are long overdue," Juliussen said.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Shelby GT350 Mustang limited to 137 units for 2015 model year

Interest in the 2015 Ford Shelby GT350 and GT350R Mustangs is already at a fever pitch, thanks performance goodies like a flat-plane-crank V8 and MagneRide dampers. Ford is ensuring demand stays stratospheric through at least the first half of the year, too, by keeping production of these muscular coupes very limited. In fact, just 137 of them in total are leaving the factory for the 2015 model year. As a way to commemorate the Shelby Mustang's 50th anniversary as a performance powerhouse, Ford is building just 37 examples of the 2015 GT350R. This is also a way to pay homage to Carroll Shelby. In 1965, the racing genius originally planned to build 35 GT350 production models, plus two prototypes. However, documents indicate only 34 of the ones meant for customers ever left the workshop. Now, he has gotten his wish. There are also 100 examples of the standard 2015 GT350 on the way. Of those, 50 get the Technology Package that includes things like MagneRide, a navigation system with Sync 3, and dual-zone climate control. The other 50 get the Track Package that has added cooling for the engine, transmission and differential, a strut tower brace, and the high-tech, magnetic dampers. Bear in mind, this limited output is only for the 2015 model year, not the calendar year. For the automotive world, 2016 should start in just a few months and allow for even more Shelby Mustangs to hit the streets. Related Video: FORD ANNOUNCES LIMITED RUN FOR 2015 SHELBY GT350; ONLY 37 GT350R MODELS TO BE BUILT Ford to produce limited run of 2015 Shelby® GT350 to commemorate the nameplate's 50th anniversary 2015 Shelby GT350 comes with a unique 2015 VIN – the envy of Shelby enthusiasts everywhere Limited run of 37 Shelby GT350R models to be built in homage to original GT350 competition model of 1965 In recognition of the 50th anniversary of the Shelby GT350, Ford will build a limited run of Shelby GT350 and GT350R Mustangs for 2015. The original Shelby GT350, introduced in 1965, established Mustang's performance credentials on racetracks around the world. The all-new Shelby GT350, featuring the most powerful naturally aspirated Ford production engine ever, re-establishes Mustang as a world-class sports car. Only 100 Shelby GT350 models will feature a 2015 model year designation before production switches over to 2016. Of these, 50 will be equipped with the Technology Package and 50 equipped with the Track Package.