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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford to pay $17.35 million over Escape recall

Ford had a bit of a recall spree around this time last year, with a pair of issues on the then-new 2013 Escape, followed by a recall of 423,000 2001 to 2004 Escapes because they might accelerate of their own accord. Accordingly, Uncle Sam pasted Ford with a $17.35 million fine because it took too long to inform customers, according to a report from Automotive News.
Ford agreed to settle with the National Highway Traffic Safety Administration, accepting the fine but not admitting fault. The recall, which afflicted Escapes with the 3.0-liter V-6 along with 217,000 Mazda Tributes from 2001 to 2006 and 2008, was due to faulty gas pedals that could stay down after a driver removed their foot.
Ford issued a statement regarding the fine, saying, "We take the safety of our customers seriously and continuously evaluate our processes for improvements. While we are confident in our current processes for quickly identifying and addressing potential vehicle issues, Ford agreed to this settlement to avoid a lengthy dispute with the government."

2016 Ford Police Interceptor Utility is ready to tackle Chicago's mean streets

As is the way of things, when a civilian vehicle gets a significant update, it's only a matter of time before its police counterpart gets similar upgrades. In the case of the Ford Police Interceptor Utility, it's debuting with the same visual updates as the Explorer on which it's based, at this week's 2015 Chicago Auto Show. Like the civilian-market Explorer, the PI Utility is available with a standard 3.7-liter V6 that pumps out 304 horsepower and 279 pound-feet of torque. The higher-caliber option is the tried and true 3.5-liter EcoBoost V6, complete with 365 hp and 350 lb-ft of torque. The standard Explorer's optional 2.3-liter EcoBoost four-cylinder, meanwhile, won't be offered to the boys in blue. Regardless of engine, the Utility enjoys standard all-wheel-drive, as well as a six-speed automatic transmission. The tranny's default setting is primarily for fuel sipping, although if it detects more aggressive inputs – based on brake line pressure, deceleration and lateral acceleration rates – it switches over to Pursuit Mode, offering officers snappier upshifts and more aggressive downshifts. The PI Utility's other cool, new system is called Surveillance Mode. To protect officers from sneak attacks, Surveillance Mode warns them when someone approaches the rear the car, raising all four windows and locking the doors. While Ford says the system has "intermittent fault filter technology" to prevent "erroneous changes in sensor signals," we're betting it won't be long before veteran officers uncover some way to prank rookies with the tech. Beyond these new systems, this is the same Utility that officers know and love, only with a significant facelift reminiscent of what's found on the civilian model, which debuted at the 2014 Los Angeles Auto Show. The new grille has a positive impact on cooling performance, Ford claims, while a new headlight setup accommodates the high-beam-based "wig-wag" lights. The new look has also allowed Ford to offer police departments additional customized lighting options, for that special touch. Inside, a new steering wheel and center console should make officers' lives easier, as will the new (and requested) liftgate release button, found in the overhead console. Check out the first images of the new Police Interceptor Utility (and, sporty drivers, memorize that headlight pattern) up above. Be sure to check back for additional live images once we check out Ford's latest cop car, at the 2015 Chicago Auto Show.