2014 Ford Edge Sel on 2040-cars

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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

2014 Ford Fiesta 1.0L EcoBoost

I'll be honest; when Ford first unveiled its 3.5-liter EcoBoost V6, I was skeptical. Past attempts at building turbocharged American cars were almost universally awful, I reasoned, so why would Ford's latest effort be any different? This may seem foolish today, considering the success that the growing EcoBoost range has achieved - particularly the 2.0-liter and 1.6-liter mills. Yet I once again found myself questioning Ford.
It's the makeup of the 1.0-liter, turbocharged three-cylinder slotted into the compact engine bay of this Fiesta that has a way of breeding doubt. Three-cylinder engines remain an extreme rarity in the US. What's more, they earned a less-than-desirable reputation for applications in the 1980s and 1990s, and my trepidation about this latest three-pot as a result.
As I found out, though, history is a poor informant of modern technology. The thrust available in other cars with the EcoBoost badge on the back has not gone missing here; something the International Engine of the Year committee has lauded. That august body named the 1.0-liter Ecoboost the best engine of 2012 and 2013. After a week of driving, it didn't take long for my fear of threes to get turned into something like that line of thinking.

Tanner Foust gets eponymous hotted-up Ford Focus ST from Cobb Tuning

Racer and Top Gear USA host Tanner Foust has partnered up with Cobb Tuning to create a special-edition Ford Focus ST. The limited-edition hatches will come packing a reflashed ECU, special intercooler, tweaked intake and freer-flowing exhaust for up to 20 percent more power than the stock creation. Cobb says that the changes should push the final dyno figure to above 300 horsepower. Buyers can also expect to find special carbon fiber aerodynamic bits on board along with a new grille, graphics and wheels. Cobb hasn't released pricing on this Tanner Foust Edition Ford Focus ST as of yet, but you can bet the whole kit won't be cheap.
Fortunately, the company will sell you bits and pieces from the overall package for your Ford, and word has it engineers are also whipping up a Foust Fiesta ST. Look for Cobb's Focus ST website to go live next month, complete with accurate specs and pricing. Until then, enjoy clicking through the gallery here. You can also check out the full press release below.