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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

NHTSA investigating Ford Fiesta for faulty door latches

The National Highway Traffic Safety Administration has opened a preliminary investigation on the 2011-2013 Ford Fiesta because the regulator has received 61 complaints from drivers, including one claim of an injury, about the doors on the subcompacts failing to latch and sometimes even flying open while driving. NHTSA has estimated that the problem could affect as many as 205,000 vehicles.
NHTSA is still gathering further data about the problem, but looking at the complaints so far, both front and rear doors appear to be potentially involved with the alleged failures. Among the reports, there are 12 claiming that the door opened while driving. Several also indicate the "Door Ajar" warning illuminating during this problem. The one purported injury happened when someone attempted to shut the door, and it bounced back.
Ford spokesperson Kelli Felker told Autoblog via email, "We are cooperating with NHTSA on this investigation, as we always do." Scroll down to read the report from NHTSA.

Inside the Ford GT's interior

Ford has crafted a simple yet high-tech interior for the GT supercar, which has been on display at auto shows around the world this year. The instrument panel has a two-tier design with a floating wing. There are soft-touch materials and carbon fiber, which also is used for the passenger cell. Still, the GT's interior has been shrouded in more mystery than the rest of the car. To cast some light on the GT's cabin, we caught up with Ford design vice president Moray Callum, who explained the ins and outs of the future icon's interior. Put simply, "there's not a lot of excess materials," Callum said. But what is there is pretty cool. In case you haven't heard, Ford plans to launch the GT in 2016. It will run a mid-mounted twin-turbo EcoBoost V6 paired with a seven-speed dual-clutch gearbox and make extensive use of carbon fiber for the body structure. Related Video: