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Fallon picks Ford F-150 King Ranch, launches dealership contest

New truck! Jimmy Fallon of The Tonight Show has been searching for the perfect new truck for a few weeks now, soliciting help from all corners in the process. Last night, Fallon made the announcement that the Ford F-150 King Ranch - in all of its cowboy glory - had been picked as his big winner.
To add some more spice to a storyline that now dips deeply into the realm of the advertorial, Fallon also announced a contest to see which Ford dealership would get the privilege of selling him the King Ranch. Dubbed "Fingers on a 4x4" The Tonight Show has invited 10 dealer reps from around the country to keep their hands on Jimmy's F-150 for as long as possible. Last salesperson standing wins.
Watch Fallon make his pick and introduce the dealer reps below, and be sure to click on the second video for a live-streaming feed of Fingers on a 4x4 in action (the contest seems to be going strong).

There's an impending shortage of new trucks in America's heartland

URBANDALE, Iowa — Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. "Our biggest issue will be if we don't get more inventory," said Bill, general sales manager of Stew Hansen Chrysler Dodge Jeep Ram, which sells around 2,700 new vehicles a year in Urbandale, a suburb of Iowa's capital Des Moines. After a drop in sales in April when consumers stayed home, Bill expects pickup truck sales to end May similar to where they were a year earlier. And if demand remains strong, Bill said he will run out of popular models in June. Fiat Chrysler began slowly restarting Ram truck assembly lines on Monday after a two-month shutdown. The U.S. economy contracted in the first quarter at its sharpest pace since the Great Recession of 2007-2009 because of lockdown measures aimed at slowing the spread of the coronavirus. Economists warn the second quarter will be much worse. Still, far from the lockdowns of states like New York, Michigan or Ohio, dealerships like Stew Hansen have provided FCA and Detroit rivals General Motors and Ford a rare bright spot: strong sales of pickup trucks in America's heartland. Overall U.S. sales of cars and light trucks crashed to the weakest pace in 50 years last month. But sales of big Detroit brand pickups, particularly in southern and western states less affected by the outbreak, significantly outperformed the market, industry executives and analysts said. Pickup trucks are one of the most profitable automotive segments in the world. They account for a huge portion of the Detroit automakers' profits and formed a huge lure for Peugeot, which expects to merge with FCA by early 2021. The pressure is now on to boost pickup truck production and send vehicles to dealers in parts of the country with dwindling supplies. That is particularly true for GM, which is running short of certain truck models after losing 40 days of production to a strike last fall. "If you don't have what someone wants, they can choose to go to another brand," said Cox Automotive analyst Michelle Krebs. 'Easiest swap ever' Detroit automakers in March rolled out large discounts — such as interest-free loans for seven years — to keep vehicles rolling off dealer lots.

Ford blows up Takata airbag recall by over 447k vehicles

Ford is the latest automaker to announce an expansion to its Takata driver-side airbag inflator recall, and the latest increase adds an additional 447,310 vehicles to the nationwide total. The company says that this expansion comes at the request of the National Highway Traffic Safety Administration. The expanded recall campaign covers: The 2005-2008 Ford Mustang built between August 18, 2004, and June 25, 2007, at the at Flat Rock Assembly Plant The 2005-2006 Ford GT built between February 11, 2005, and January 30, 2006, at the at the Wixom Assembly Plant As of December 18, Ford knows of a total of 502,489 vehicles in need of replacement driver side inflators. Of those, 462,911 are in the US, 27,516 in Canada, 7,578 in Mexico and 4,484 outside of North America. The automaker is aware of one injury that may be related to these exploding parts. Earlier in December, the automaker issued an expanded recall covering passenger side Takata airbag inflators for the Ranger pickup and Ford GT. When taking this into account, the grand total of Ford products with inflators that need replacement for the driver or passenger side is 538,977 vehicles. Scroll down to read the company's full announcement of this enlarged safety campaign. FORD EXPANDS TAKATA DRIVER-SIDE AIRBAG INFLATOR SAFETY RECALL DEC 18, 2014 | DEARBORN, MICH. At the request of the National Highway Traffic Safety Administration, Ford is expanding its recall on Takata driver-side airbag inflators. This recall includes approximately 502,489 vehicles, an addition of approximately 447,310 vehicles. This brings the total number of Ford vehicles being recalled for Takata airbag inflators to approximately 538,977. This expanded recall includes 2005-2008 Ford Mustang vehicles built Aug. 18, 2004 to June 25, 2007 at Flat Rock Assembly Plant and 2005-2006 Ford GT vehicles built Feb. 11, 2005 to Jan. 30, 2006 at Wixom Assembly Plant. As of Dec. 18, 2014, Ford is aware of approximately 462,911 vehicles in the United States and federalized territories, approximately 27,516 in Canada and approximately 7,578 in Mexico affected by this recall. Approximately 4,484 additional vehicles outside of North America are also included in this action. Ford is aware of one accident with an injury that may be related to this condition. Dealers will replace the airbag inflator at no cost to the customer.