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Ford defends plan to shareholders: ‘We're simply reinventing the American car’

Ford's top executives took heat from shareholders over their plan to do away with sedans as we know them in Ford's North American lineup, as the company held its annual meeting Thursday. Critics said the plan to shelve the Fiesta, Focus and Taurus, reduce the Focus to one crossover model, and concentrate on high-margin trucks and SUVs was a shortsighted abandonment of entire market segments of affordable vehicles. "This doesn't mean we intend to lose those customers," Ford CEO Jim Hackett said. "We want to give them what they're telling us they really want. We're simply reinventing the American car." Ford has said SUVs/crossovers and pickups will constitute 90 percent of its North American lineup by 2020. And though only the Mustang and new Focus Active will remain, it plans to add new vehicles going forward that offer better fuel economy and utility, including EVs and hybrids. Hackett characterized the shift not as an abandonment of traditional cars but as a transformation of them. "We don't want anyone to think we're leaving anything," Hackett said. "We're just moving to a modern version. This is an exciting new generation of vehicles coming from Ford." It was Hackett's first annual meeting as CEO, and for the second year it was conducted online rather than in person. The change to Ford's lineup is part of Hackett's overall plan to cut $25.2 billion in costs by the year 2022. Executive Chairman Bill Ford Jr. blamed the negative reaction to the lineup plan on media coverage. "I wish the coverage had been a little different," he said. "If you got beyond the headline, you'll see we're adding to our product lineup and by 2020 we'll have the freshest showroom in the industry. The headlines look like Ford's retreating. In fact, nothing could be further from the truth." While Ford was clear about its plans for the Blue Oval, it has been less clear about the Lincoln brand. Hackett on Thursday said only that the Lincoln Continental, re-introduced just two years ago, would continue "through its life cycle" — but it has been such a slow seller that rumor has Ford killing the Continental again after that, and Hackett made no mention of a new generation. Presumably the MKZ sedan will go away when its twin the Ford Fusion does, but although Ford has outlined end dates for other models, the Fusion's departure is open-ended. The stock price has been a frustration for investors for years and has fallen 12 percent since the first of the year.

Ford Sync 3 launches this summer on 2016 Escape, Fiesta [w/video]

The days of MyFord Touch are nearly over. Ford unveiled its brand-new Sync 3 infotainment system late last year, and has now announced that the first vehicles to receive this tech will be the 2016 Escape and Fiesta, this summer. The big improvements for Sync 3 include faster response time, better voice command integration, more logical controls, and a more intuitive interface. Those were all the key complaints of MyFord Touch – especially the response-time issue. Furthermore, future Sync 3 updates can be downloaded via WiFi. Sync 3 ditches the Microsoft-sourced software that powered MyFord Touch. Instead, Ford uses the Blackberry-owned QNX system. Ford will update its full range of vehicles in the near future, with complete integration by the end of the 2016 calendar year. Lincoln will get this tech, too, but with a slightly different look. Have a look at Sync 3 in the video below, and scroll down for Ford's official press blast. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ALL-NEW FORD SYNC 3 CONNECTIVITY SYSTEM LAUNCHING ON 2016 FORD ESCAPE AND FIESTA THIS SUMMER – SYNC® 3 – Ford's all-new communications and entertainment system – features faster performance, conversational voice recognition, intuitive smartphone-like touch screen and easier-to-understand graphical interface – Other new features include seamless integration of AppLink™ for a simple way to control smartphone apps, Siri Eyes-Free capability for Apple iPhone, software updates via Wi-Fi, and enhanced 911 Assist® for subscription-free emergency calling in the event of a significant accident – SYNC 3 to launch in North America on 2016 Ford Escape and Fiesta – on sale this summer – providing a safer way for Ford customers to connect their smartphones while keeping their eyes on the road and hands on the wheel DEARBORN, Mich., June 2, 2015 – Ford announced today its all-new SYNC® 3 technology debuts this summer in North America on the 2016 Ford Escape and Fiesta. The new communications and entertainment system is faster and easier to use with enhanced response to driver commands. With the debut of SYNC 3 for Escape and Fiesta, Ford is launching its newest in-car connectivity technology as an option in one of its highest-volume vehicles, Escape, and in its most affordable car, Fiesta.

Ford GT heading back to Le Mans [w/video]

Ford is set to return to endurance sports car racing, and return in a big way. Announced this morning at Le Mans, the Blue Oval will be entering a version of the new Ford GT in endurance racing series on both sides of the Atlantic. The highly accomplished Chip Ganassi Racing with Felix Sabates team will field the Ford GT next season in the LM GTE Pro class in both the FIA World Endurance Championship and in the United SportsCar Championship, culminating in a four-car entry at next year's 24 Hours of Le Mans. That will mark the 50th anniversary of Ford's landmark victory at Le Mans in 1966. The pivotal, dominant one-two-three finish lead to a further three back-to-back wins with the legendary GT40 - the historic progenitor of the new GT revealed in Detroit earlier this year. Ford isn't saying much about the technical specs underpinning the new competition-spec GT developed with Multimatic, but it's expected to follow closely along the lines of the road-going supercar we've already seen. That includes the 3.5-liter EcoBoost V6 developed in conjunction with Roush Yates and which has already proven a winner in Daytona Prototypes. We also know that the crazy diffuser you see here will be part of 2016's regulations. Look for the new Ford GT racer to mark its debut in January in the Rolex 24 at Daytona. In the meantime, you can scope it out in the high-resolution image gallery above, the video below and the press release at bottom. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ford Returning to Le Mans in 2016 with All-New Ford GT, Marking 50th Anniversary of 1966 Victory - Ford returns to Le Mans in 2016 with the all-new Ford GT supercar to compete in LM GTE Pro class, commemorating the 50th anniversary of Ford's 1966 overall victory - All-new Ford factory program to compete in both the FIA World Endurance Championship and TUDOR United SportsCar Championship with a two-team, four-car effort – operated by Chip Ganassi Racing with Felix Sabates - Ford GT is company's showcase for aerodynamics and lightweight carbon fibre construction, along with new twin-turbocharged Ford EcoBoost V6 – most powerful EcoBoost production engine ever LE MANS, France, June 12, 2015 – Ford announced today it is returning to one of the most prestigious automobile races in the world with its new Ford GT race car, based on the all-new ultra-high-performance supercar that goes on sale next year.