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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Fiat Panda by M-Sport a one-of-a-kind rally car

English racing and engineering firm M-Sport is probably best known for the Bentley Continental GT3 endurance racer and the Ford Fiesta R5 customer rally car. Since building the first of 294 Fiesta R5 Mk. I cars in 2013, the fleet of pint-sized competitors has won a total of more than 950 races. So when a longstanding M-Sport customer asked the company to do something special with a clapped-out, 1990s-era Fiat Panda that would retain the car's Panda-ness but also make it a stonking rally car, M-Sport decided to combine the Italian with the Anglo-American. The result is the Panda by M-Sport, a widened Panda bodyshell lowered atop a Fiesta R5 chassis and engine. Otherwise known as Panda'monium. Or Pandiesta, if you're tipsy. Just fitting the skinny Fiat over the tube-frame chassis meant widening the Panda's body shell by 14.2 inches; that slick grille is actually made of two Panda grilles to gain the required width. That surgery helps maintain the original Panda's silhouette, but more was needed to slide the Fiesta's wider track underneath. More latitudinal stretch was provided by the box-section wheel arches that, up front, flow into a front bumper that is half snowplow. In the longitudinal direction, the Pandiesta's wheelbase is 12.6 inches longer than that of the stock Panda. The Ford's 1.6-liter EcoBoost four-cylinder lives under the hood. It sends nearly 300 horsepower and 332 pound-feet of torque to four Pirelli P Zeros through a five-speed sequential transmission and two custom differentials. The new rear diffuser and single, central exhaust convey the seriousness of the endeavor. Hand-embossed lettering spells "PANDA 4x4" on the rear hatch in case anyone has questions about this having as much capability as the standard Panda 4x4. The interior is all Fiesta R5 save for the Panda-mimicking instrument panel and the co-driver's footrest. The latter is also inscribed with the word "PANDA." Despite the license plate, there's no question of street legality here, or rather illegality. M-Sport says the Panda'monium is ready to do any special stage on tarmac or gravel. Seems this is also the car that launches a new division for customer creations called MS-SV, which is M-Sport Special Vehicles. You can watch M-Sport owner Malcom Wilson take you on tour of the Panda by M-Sport in the video at top, and check out what the finished product can do on a track here.  Related Video: This content is hosted by a third party.

Ford F-100 'Snakebit' shown off by Gene Simmons and Shannon Tweed at SEMA

Ford, along with KISS bassist Gene Simmons and his wife, Shannon Tweed, used SEMA as a backdrop to pull the covers off Snakebit, a 1956 Ford F-100 pickup truck that's been updated with Shelby Mustang-derived styling bits and a 5.4-liter supercharged V8 engine. All 550 horsepower are funneled through a six-speed manual gearbox to the rear wheels.
Underneath the custom bodywork sits a chassis that's been stretched five inches and a bed widened and bedecked with billet machined pieces that are supposed to look like wood. The 20-inch rear and 18-inch front wheels ape those of past Shelby Mustang models. The interior is swathed in two-tone leather with a bench seat designed to look - try to act surprised - like a Shelby Mustang.
Like what you see? Bidding for the truck will take place in 2014 at an unspecified Barrett-Jackson event (we'd assume Scottsdale). Proceeds will be used to help build a children's hospital in Saskatoon, in the province of Saskatchewan, where Ms. Tweed grew up. See the high-res gallery above and the press release down below for more.