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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Listen to the 2016 Shelby GT350R roar

With only 137 examples to be built this year, it may be a while before you get the chance to hear the new Ford Shelby GT350R Mustang clear its throat. Fortunately the boys at the Blue Oval have got that part covered, at least in part, with the release of this video. The short clip is only 25 seconds long, but shows the new track-tuned pony car revving its 5.2-liter V8 heart away on the track. And with output in excess of 500 horses and 400 pound-feet of torque, boy can she sing. This isn't actually the first time we're hearing the new GT350 kick over altogether, but the previous video was taken down shortly after it went up – and that was for the non-R version anyway. This, then, represents the first time to hear the new top-of-the-line pony car doing its thang, and we hope it'll stick around long enough at least for you to get an ear-full. So turn up the speakers, sit back, and hit play to hear the soundtrack that no artificially amplified turbo four will ever manage to replace.

Equus Bass 770 | Autoblog Minute

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