White Coupe Clean Title Finance Carfax One Owner Air Auto Power Cruise on 2040-cars

Auto blog

Fiat updates 500 with new display, automatic transmission for turbo models

Just last month at the Geneva Motor Show, Fiat announced some updates for the European-spec 500, including a new dashboard display. Now it's announced that the same updates are being applied to the US-spec model.
Similar (if not identical) to the display in the 500E, the conventionally powered 500 now benefits from a seven-inch high-definition TFT instrument display to monitor data including vehicle speed, fuel level, fuel consumption and remaining range. Data from the infotainment system is also displayed on the panel, and if you spec your Cinquecento with the rear parking sensor, that'll be displayed on there too.
There's a redesigned center console and some new color options as well, but those looking for a turbocharged experience without the hassle of swapping gears themselves will be more interested in the new automatic transmission option. Previously available only with a manual, Fiat is now offering the 500 Turbo, 500 Abarth and 500 Abarth Cabrio with a six-speed automatic transmission supplied by Aisin. Look for the new models to hit your local Fiat Studio this July, and feel free to read the official announcement below.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?