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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

The Fiat 500 Cult celebrates the little car's success with a new top model

The Fiat 500 has proved to be a huge success since first being introduced in 2007. In that time, Fiat claims that it has sold over 1.2 million units worldwide. For the 2014 model, the Italians are celebrating with a new top-spec version called the 500 Cult at the Geneva Motor Show, but it likely will be limited to the European market.
The Cult is available as both a hatchback and convertible and each receive their own, unique color. The coupe is available in a light mint green called Lattementa Green that recalls the 500s from the 1960s, and the convertible is offered in Three-layer White. Both models get gloss black trim around the taillights, and the bumperettes and tailgate handles are finished in chrome. Buyers can choose between black or chrome trim for the door mirrors, both presenting a very retro look.
Inside, the Cult gets standard leather and a dashboard painted the same color as the body. A new 7-inch TFT display sits in the middle of the instrument cluster, which manages the media player, telephone, trip computer and displays warning messages. Automatic climate control and rear parking sensors are standard, and coupes get a sunroof.

Fiat 500 Gucci Edition returns, priced from $23,750*

Are you sad you missed out on the limited-edition Fiat 500 by Gucci the first time around? Well, fear not. You, too, can once again channel your inner Jennifer Lopez and pick up one of the co-branded little hatches starting this spring - but just like last time, Fiat will only be offering the Gucci 500s for a limited time.
Fiat will offer Gucci versions of both the hardtop 500 and cloth-top 500C, priced from $23,750 and $27,750, respectively, not including *$800 for destination. That's a pretty big price jump over the $18,500 500 Lounge hardtop - you could get the higher-output Turbo or Abarth models for the same or even less cash - but seeing as how Fiat had no trouble moving any of the Gucci-branded 500s last time they came to town, we're sure these will still fly off dealer lots.
And it's not like you don't get some fancy content for that coin. There's a new interior environment that either can be done up in all black, or a black/white contrast, to match the exterior color choices of, well, black or white. There are high-quality leathers used throughout the cabin, as well as satin chrome accents. Outside, the signature Gucci green/red/green stripe runs along the beltline on hardtop models, and along the cloth top on the 500C. Gucci badging is found on the door frames, accented with chrome mirrors and door handles. And of course, there are unique 15-inch aluminum wheels with the interlocking "GG" design on the center caps.