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2013 Fiat 500c Abarth takes its top off with a quickness

What a pleasant little piece of plug-and-play. Putting the Fiat 500c's retractable roof on the hot 500 Abarth was pretty much a no-brainer, and hey, we certainly aren't complaining. Folding the soft top back on the little hatchback will only allow us to better hear that awesome exhaust note while we're burying the throttle. And come on, who doesn't like a little wind-in-your-hair action?
Again, the 500c Abarth package is pretty much a copy/paste job, so dynamically, the car isn't all that different. Under the hood is the same 1.4-liter MultiAir turbocharged inline-four, good for 160 horsepower and up to 170 pound-feet of torque (assuming you pressed the Sport button on the dash - something you really, really ought to do). A five-speed manual transmission is the only 'box available. And don't you dare complain about that.
New enhancements for the 2013 500c Abarth include an available Beats Audio system, and buyers will be able to attend a no-cost Abarth Driving Experience, where professional racers will show customers how to make the best use of their cars under full-throttle track applications. Pricing hasn't been announced just yet, but we expect to have that closer to the car's on sale date early next year. Hit the jump for the full deets, and check out the scorpion-stung cabriolet in our attached galleries.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat Chrysler Automobiles targets mid-October IPO

The merged Fiat Chrysler Automobiles is targeting October 13 to launch its initial public offering on the New York Stock Exchange, CEO Sergio Marchionne told reporters assembled for a meeting in Rimini, Italy.
"The most likely date for the listing in the US is October 13," Marchionne said, according to Reuters.
Marchionne is trusting that the money made in the IPO will be contribute heavily his ambitious, $64-billion five-year growth plan, which will see FCA reboot Alfa Romeo and Maserati and expand Jeep's global presence. Should the IPO fall short, though, Marchionne has confirmed that "all decision [sic] on any capital increase will be taken by the board of FCA at the end of October."