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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Road Race Motorsports rolls out Fiat 500 M1 Turbo Tallini Competizione

We've seen some pretty radical modifications based on the Fiat 500 - from the Abarth 695 Biposto to that ridiculous idea to put a Ferrari engine in the back of a Cinquecento - but we never seem to get tired of it. On that note, we bring you the Fiat 500 M1 Turbo Tallini Competizione.
Built by Road Race Motorsports, the M1 takes a tarmac-rally approach and features an extensive list of modifications. For starters, the engine has been retuned to produce 250 horsepower and 250 pound-feet of torque, helping to knock a second off the 0-60 time (7.2 seconds from the factory). Upgraded brakes net a 20-percent improvement in stopping distance, and Road Race has put a special emphasis on high-speed stability and cornering performance.
Other modifications include a limited-slip differential, carbon-kevlar clutch and a reworked suspension with Bilstein shocks, stiffer bushings and upgraded sway bar, with 16-inch wheels wearing Toyo Proxes rubber. In addition to a full carbon-fiber widebody kit that helps cut 120 pounds off the curb weight, Road Race has given the M1 a new front air dam, side skirts, hood vents, brake ducts and rear spoiler. The interior has similarly been upgraded with racing buckets, five-point harnesses and a roll cage.