2014 Fiat 500l Trekking on 2040-cars

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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

Pininfarina launches Classiche certification program for vintage cars

Pininfarina is focused on its future as a carmaker, but it's not forgetting about its past as a design house and contract manufacturer. The brand launched a certification program called Pininfarina Classiche that aims to give enthusiasts valuable details about their vintage car. Only two cars will initially be certifiable by Pininfarina: the four evolutions of the Alfa Romeo Spider built between 1966 and 1993 and the different versions of the Fiat 124 Spider sold from 1966 to 1985. Pininfarina designed both roadsters, and it notably took over production and sales of the Fiat model in 1982. American sales of the Pininfarina-badged Spider started for 1984 following Fiat's exit from our market. The certification service aims to provide collectors with production-related data about their car. This includes the chassis number, the market it was built for, the original paint and upholstery colors, the date that the car left Pininfarina's factory, as well as any and all other details that are available, such as the engine number and, for convertibles, the color of the soft top. Pininfarina notes that it waited until 2024 to offer this service because providing it required cataloging its archives, which took about two years, and using an archive management software. Enthusiasts who want to get their car certified need to reach out to Pininfarina. The firm will look through its archives and give the customer a list of what's available. The certification costs ˆ400 (about $430) for cars built before 1980 and ˆ300 (around $330) for post-1980 models.  Pininfarina has designed and built dozens of cars since its inception in 1930, and it plans to expand its Classiche service in the near future. It notes that its archives department includes production serial numbers for over 700,000 cars and more than 20,000 historical documents such as design sketches, technical blueprints, photos taken on the assembly line, and correspondence with the carmakers it worked with. Related video: Featured Gallery Pininfarina classics View 11 Photos Alfa Romeo Fiat Convertible Classics PininFarina

Iveco spotted testing jacked-up Daily 4x4 in the snow

The Italians go up against the Mercedes Sprinter with the Fiat Ducato, better known around these parts as the Ram ProMaster. But that's not the only full-size van associated with the burgeoning Fiat empire. So too is the Iveco Daily, and here we're looking at the latest version. Spied undergoing cold-weather testing in the snow, this version of the Daily is a chassis cab with a cargo bed, a jacked-up suspension and four-wheel drive. The chassis cab is just one of a number of configurations available for the Iveco Daily, which is perhaps more commonly seen on roads across Europe and around the world as a cargo van or mini-bus. But the 4x4 looks new to our eyes. Now if you're scratching your head and wondering what Iveco is and where it stands in the growing Fiat Chrysler Automobiles empire, the short of it is that it doesn't. Not quite, anyway. Once part of the Fiat Group, it's now part of CNH Industrial – otherwise known as Case New Holland – whose largest shareholder is the same Agnelli-owned Exor holding company that controls the largest share of FCA. That doesn't mean that the Daily, in this form or any other, will make the jump to the North American market any time soon – as an Iveco, a Ram or under any other brand – but as far as professional-grade machinery goes, this piece of forbidden fruit is looking pretty cool. Featured Gallery Iveco Daily 4x4: Spy Shots Image Credit: CarPix Spy Photos Fiat Automakers Truck Commercial Vehicles Off-Road Vehicles iveco iveco daily