2014 Fiat 500l Trekking on 2040-cars

Auto blog

Fiat gets into the classics game with 'Reloaded by Creators' program

Classic vehicles help modern buyers make new connections to a carmaker's modern offerings. That's why in little more than a month we've seen Jaguar announce a continuation run of the D-Type, Porsche get a show at the Petersen Museum in Los Angeles, Land Rover plan to restore a Series I, and Jay Leno celebrate the 1942 Dodge Carryall. Fiat Chrysler already has a heritage division, but the vintage department takes a new step into its history with the "Reloaded by Creators" service. Said to be inspired by retail programs at museums, Reloaded by Creators will see FCA Heritage source and buy noteworthy classics from the Abarth, Alfa Romeo, Fiat, and Lancia brands, restore them to original spec, then sell them to collectors. When Roberto Giolito, head of FCA Heritage, broke the news at Retromobile in Paris, he also revealed the first five offerings: three "ultimate classics" in the Alfa Spider IV serie (1991), Lancia Fulvia Coupe Montecarlo (1973), Spidereuropa Pininfarina (1981), and two custom cars in the Alfa Romeo SZ (1989) and Lancia Appia Coupe (1959). The ultimate classics represent the last of their kind to be built, not necessarily according to model year, but with respect to design and engineering - no major model changes followed. The Lancia Fulvia Coupe ceased production in 1976; the limited edition 1973 Montecarlo model celebrated the car's victory in the 1972 Montecarlo Rally and still wears the original license plates. The 1981 Spidereuropa Pininfarina comes from the beginning of the end of production; after building the Fiat 124 Sport Spider for US-only sale from 1975 to 1983, Pininfarina resumed manufacture in Europe in 1982 and bestowed the new name. The Alfa Spider went out of production in 1993, the 1991 Series IV example for sale here has been in FCA's collection since it was built, used for technical testing. As for the custom cars, Lancia built a variant of its third-generation Appia as a coachbuilt chassis. Pininfarina bodied the 1959 model for sale here, and Fiat showed it first in Paris. Fiat used the funky, Zagato-designed, thermoplastic-composite-bodied, 1989 Alfa Romeo SZ for testing at the carmaker's Balocco circuit. Only around 1,000 SZ models emerged from the factory during a two-year production run. Each vehicle will come with a certificate of authenticity and be guaranteed by FCA, plus be featured on the FCA Heritage site.

Fiat Chrysler Automobiles has new name, logo

The question of what we'll call the new, combined empire of Fiat and Chrysler has been answered - the new entity will be known as Fiat Chrysler Automobiles. Initialized down to FCA, the new company will be organized in the Netherlands, meaning its full name is Fiat Chrysler Automobiles N.V. For those interested in such things, shares will be traded in the new company on both the New York and Milan stock exchanges.
Sergio Marchionne, one of the masterminds behind combining the two manufacturers, had this to say in an official statement:
"Today is one of the most important days in my career at Fiat and Chrysler. Five years ago we began to cultivate a vision that went beyond industrial cooperation to include full cultural integration at all levels. We have worked tenaciously and single-mindedly to transform differences into strengths and break down barriers of nationalistic or cultural resistance. Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors. An international governance structure and listings will complete this vision and improve the Group's access to global markets bringing obvious financial benefits."

Playboy's Playmate of the Year gets a Fiat 124 Spider

As Playboy's latest – and possibly last – Playmate of the Year, we have little doubt that Eugena Washington can get a ride in just about any car she wants. But for the next two years she'll be driving herself around in a 2017 Fiat 124 Spider – the model that FCA has fittingly positioned as the automotive equivalent of Viagra. A two-year lease on the Japanese-made, Italian-styled roadster is part of Washington's prize package for winning the magazine's top honor, along with $100,000 in cash. The actress and model has already made it to the top three in the seventh season of Tyra Banks' show America's Next Top Model and has appeared in advertising campaigns for Lexus, Target, and an array of cosmetics brands. Eugena is the publication's 57th Playmate of the Year, and the third black woman to receive the title (following 1990's Renee Tenison and Ida Ljungqvist in 2009). But she may also be the last as the magazine, in an historic move, transitions away from nudity in print and into the mainstream to compete with publications like GQ and Vanity Fair. Related Video: Eugena Washington, Playboy's 2016 Playmate of the Year, With All-new 2017 Fiat 124 Spider May 12, 2016 , Auburn Hills, Mich. - Eugena Washington, an accomplished model and actress from Palmdale, California, has been named Playboy's 2016 Playmate of the Year. Along with her title, Washington receives $100,000 in prize money and a two-year lease on the all-new 2017 Fiat 124 Spider. Reviving the storied nameplate, the all-new 2017 Fiat 124 Spider brings its classic Italian styling and performance to a new generation. Paying homage to the original 124 Spider nearly 50 years after its introduction, the 2017 Fiat 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic Italian design. Washington is featured on the cover and a 10-page pictorial inside Playboy's June 2016 issue. Click here for more from the May 11 announcement. ### Playboy Names Eugena Washington Its 2016 Playmate Of The Year LOS ANGELES, May 11, 2016 /PRNewswire/ -- Eugena Washington, an accomplished model and actress from Palmdale, California, has been named Playboy's 2016 Playmate of the Year and will be formally introduced to press today at the Playboy Mansion in Holmby Hills, California.