2014 Fiat 500l Lounge on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

New Fiat Panda Cross looks adorable

We have never gotten the Fiat Panda in North America, but the little city car has represented the entry level into the Fiat range in Europe since 1980. Unlike many of these foreign subcompacts, it was also offered in the 4X4 trim level with a higher ride height and all-wheel drive. The Italian brand will take that idea even further at the 2014 Geneva Motor Show on March 4, with the new Panda Cross.
The Panda Cross is meant to be a city car that drivers can also take off-road if need arises. Its all-wheel drive system comes with a standard electronic-locking differential to manage torque delivery, and drivers can lock the diff, at speeds under 30 miles per hour, to improve traction further. The mini off-roader comes with either a 1.3-liter diesel four-cylinder with 80 horsepower and 140 pound-feet of torque or the 900cc turbocharged two-cylinder with 90 hp and 107 lb-ft. Both engines have standard stop/start and are mated to a six-speed manual.
Fiat has put most effort into the Cross' exterior to make it look ready to get muddy. It has a redesigned front bumper with integrated fog lights and a titanium-painted air dam, meant to look like a front skid plate. The rear is also reworked with chrome tailpipes and another titanium-painted faux-skid plate. It promises the modifications aren't entirely aesthetic, but improve approach and departure angles while off road. While Fiat has not released any images of the interior, it promises a mix of fabric and fake leather seats, and copper-color trim on the dash.

Ford CEO told Trump 1 million jobs at stake because of fuel economy regs

Bloomberg is reporting that Mark Fields, Ford's CEO, pushed President Donald Trump for market-driven national fuel economy standards, and that up to a million jobs could be at stake if those national regulations didn't take consumer expectations into account. Fields was reporting on his conversation with Trump in remarks made at the National Automobile Dealers Association in New Orleans, Bloomberg reports. The report also states that he and fellow CEOs Mary Barra of GM and Sergio Marchionne of FCA aren't seeking to eliminate fuel economy standards altogether, but rather to make them more flexible. Bloomberg reports that Fields didn't cite the studies he was referring to in support of his job loss figures, so we can't independently verify Fields' math at this time. But his push to stop selling cars consumers don't want – that is to say, more hybrids and EVs than consumer demand supports right now – is clear. We've already reported on that. To level an educated guess at what will happen next, Trump seems likely to reduce the stringent 2025 fuel economy targets, perhaps freezing them at current levels. The automakers are already invested in producing vehicles that meet current standards, and they also have to think about foreign markets like Europe that aren't likely to relax standards below current levels. If you consider economies of scale, automakers are likely to ask for federal standards that match global standards for their largest markets as closely as possible. We'll see if Trump buys Fields' math, but Ford isn't hedging its bets. Backing out of the Mexican assembly plant cost the company $200 million – not a huge sum compared to the total value of Ford, a massive company which had its second best year ever, but still an important gesture to Trump about Ford's priorities. Related Video: News Source: BloombergImage Credit: Bloomberg via Getty Images Government/Legal Green Fiat Ford GM Sergio Marchionne Mary Barra Mark Fields