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2014 Fiat Ottimo is an Italian Dodge Dart hatchback in China

Could there be a car that could lead us to forgive Chrysler for the unloved Dodge Caliber? Yes, and it's called the 2014 Fiat Ottimo. This is the hatchback version of the Fiat Viaggio - a Fiat-badged Dodge Dart - that we heard about back in April, and it was just unveiled at the Guangzhou Motor Show to be built and sold in China next year.
This stylish little five-door looks good enough to proudly wear a BMW or Audi badge, with a two-box design that works really well with the Dart's design. Aside from the obvious Dart headlights, Fiat did a great job of giving the Ottimo a distinct and exciting face with an all-new front fascia and L-shaped running lights. Things stay classy at the rear of the Ottimo with taillights that have an interesting circular light pattern and chrome-trimmed lower fascia reflectors. Not that we have any say in the matter, but this hatchback would sure look good competing up against the all-new Mazda3 in the US.
As for what Chinese-market buyers have to look forward to, the press release posted below doesn't mention specific powertrain options, but we suspect it will be the same as the Viaggio. This includes two versions of the 1.4-liter turbocharged inline four-cylinder (tuned for either 120 or 150 horsepower) paired with either a five-speed manual or six-speed DCT.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat stock rockets up after word of Chrysler deal

Now that Fiat has finalized a deal to purchase the outstanding shares of Chrysler owned by the United Auto Workers' VEBA retiree heathcare fund without having to file for an IPO, you can count the Italian automaker's stockholders among the happy. The Detroit News reports that Fiat stock closed Thursday with a 12-percent gain for the day on the Borsa Italiana, having been up by as much as 15.8 percent during the day's trading, at prices not seen since mid-2011. One trader reasoned the run was because Fiat "paid less than the market had expected and there will be no capital increase to fund this."
But there are some who worry, including bank analysts and unions. The final price of the stake will be $4.35 billion - $1.9 billion in cash from Chrysler, $1.75 billion from Fiat and extraordinary dividends in the amount of $700 million paid over three years. Adding that sum to its ledger will raise Fiat's debt level to roughly 10 billion euros ($13.8 billion), which Citibank says will make it the most indebted OEM in Europe.
Italian unions are also concerned about what the deal means for the future. Fiat CEO Sergio Marchionne has had an at-times contentious relationship with both unions and the Italian government over the future of Italian manufacturing, a fact that makes headlines because Fiat is Italy's largest private employer. At least two left-leaning unions have publicly called on Fiat to give guarantees and to explain what the deal means for its Italian operations, while a centrist union argues this is "good news for Fiat workers, for the auto industry and for our country."