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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Petrolicious shines the spotlight on a little-known, Fiat-based racecar

Petrolicious has a way of finding intriguing, obscure vehicles that are owned by fascinating people all across the world. In this latest video, the filmmakers discover the soft-spoken Fabrizio Lorenzoni in Italy and showcase his utterly gorgeous Fiat 1100 Stanguellini. Stanguellini was a mechanic from the sports car hotbed of Modena, Italy, who earned a name for himself by modifying Fiat engines for racing. This one started its competition life in 1948 with open wheels but gained these curvaceous fenders a few years later for events like the Mille Miglia. Lorenzoni was lucky enough to grow up right on the course of Parma-Poggio di Berceto road race. His father must have loved seeing the Italian sports cars zipping by the home, too, because he bought the Stanguellini in 1955 with no intention of racing. It wasn't until 1977 that Fabrizio put the roadster back into competition. Petrolicious shoots Lorenzoni crammed behind the wheel of the little Stanguellini on some bucolic, Italian roads. It's absolutely a beauty to behold.

We need the sound of the Abarth 124 Spider in our lives

We've come to expect a certain sound to come from an Italian roadster, whether it's a Maserati, Ferrari, Lamborghini, or Pagani. But where those all boast eight, 10, or even 12 cylinders – naturally aspirated or otherwise – the comparatively humble little Fiat 124 Spider packs a turbo four. And that type of engine seldom offers the kind of sonorous exhaust note that the big boys can make. Fortunately the chianti-swilling grease monkeys at Officine Abarth are on the case. Fiat's performance brand revealed its take on the new Mazda-based roadster at the Geneva Motor Show a month ago, incorporating all manner of enhancements over the standard model. That includes a modest 10-horsepower boost over stock and a Record Monza exhaust. And as you can hear from this video, captured at a Ferrari event somewhere in Europe, it gives the new Scorpion roadster a real audible sting in its tail. Unfortunately the version we get Stateside – revealed as the Fiat 124 Spider Elaborazione Abarth at the New York Auto Show – lacks some its European counterpart's enhancements, including those extra 10 cavalli. The car in this video is Euro-spec, and Road & Track reports the US model will be "more refined" though still capture the Abarth spirit. Related Video: