2013 Fiat 500 Sport Turbo on 2040-cars

Auto blog

Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."

Fiat builds 1 millionth 500, still a ways to go before passing original

There are now 1.1 million examples of the new Fiat 500 cruising the roads of 83 countries, one million of them made at the Fiat's Tychy plant in Poland, the rest in the Fiat plant in Toluca, Mexico. It's taken 69 months since the car's 2007 launch to reach the milestone, the capstone hatchback being an Abarth 500.
Where does that fit into the historical context? We'll never know, since you can't really compare. But if we played with the numbers, according to Automania, Fiat built 3,893,294 of the original 500 (and variants) from its inception in 1957 to the last model being sent off in 1975. If we average the output over time, and assume an even 18-year production run, the total production divided by 216 months is about 18,025 cars per month, which would make for 1,243,725 cars in 69 months.
On the other hand, the first two generations of the early 500 didn't equate to a million units in eight years, so congratulations Fiat. There's a brief press release below with a few more details on the achievement.

Marchionne to take his sweater and go home after 2018

The end is in sight for Fiat Chrysler boss Sergio Marchionne, who confirmed in an interview with Bloomberg that once FCA's sweeping five-year plan is completed, he'd be stepping down from his post to "undoubtedly" do something else that didn't involve turning around global corporations. That would mean he should finish up after 2018 if all goes according to plan.
"It's as important to walk away from the table as it is to sit down," Marchionne told Bloomberg.
Marchionne has been at Fiat since June of 2004 and is one of the chief architects behind the Italian company's acquisition of Chrysler. Despite his successes, he does sound quite ready to move beyond the auto industry, rhetorically asking his Bloomberg interviewers if there "are other things I like to do apart from this?"