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Fiat 500e order guide shows $32,500 starting price for the U.S. market

UPDATE: After publishing this post, Fiat announced its Fiat Pass with some images of the 500e Red, one of the initial trims to ship to U.S. dealers. The pass is "a digital collectible that acts as a social VIN to unlock fun rewards and extraordinary experiences that celebrate the FIAT brand’s iconic heritage and its shared, sustainable future." The benefits of signing up for an as-yet-unknown price include priority access to order the 500e Red, digital art, "mobility credit" for driving the 500e, and "priority access to future vehicle releases." Here's a photo of the 500e Red, followed by the original post: Last year, Fiat said its cute, dinky 500e electric hatchback would go on sale here at the beginning of 2024. We're not far from the calendar's big turn. Fiat's U.S. site opens with a banner telling us, "Get ready to revel in the details," December 5 being the day to unlock 500e specs and to "Take a closer look at all-electric Italian engineering." While we wait, Cars Direct did its usual, finding an early order guide with an MSRP for the 500e: $32,500, excluding destination. If that's the number that ends up on window stickers, the electric two-door would fall between the two trims of the single ICE four-door Fiat currently sells here, the $30,245 500X Pop Techy Traveler and the $33,275 500X Sport Sporty Socialite. All prices exclude the destination charge unless noted. This MSRP also puts the 500e under all but four EVs on the market at the moment, the $28,140 Nissan Leaf, the $26,500 Chevrolet Bolt, and the $27,850 Bolt EUV, and the $30,900 Mini Cooper SE. In fact, $32,500 is less than the price of the bygone 500e; when it left the market in 2019, it cost $33,210. That's an ostensible difference of $710, however — and this might be the most frightening sentence we write all day — the U.S. Bureau of Labor Statistics CPI Inflation Calculator tells us that $33,210 in May 2019 is equivalent to $39,898.76 in October of this year. We only have European specs to go on until December 5. In Italy, the 500e runs on a 42-kWh battery powering a single motor on the front axle capable of 117 horsepower but restricted to a maximum power rating of 94. Range on the WLTP cycle is 199 miles. Our EPA-rated range will be lower, although it should handily beat the 84-mile estimated range of the old car.

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Abarth 695 Biposto revealed as quickest Fiat 500 yet

The Fiat 500 is supposed to be a budget model - something you can pick up with less than twenty grand to your name. But once Abarth gets its hands on it, all bets are off. The Scorpion brand is charged with getting the most performance it can out of budget-oriented vehicles like the Cinquecento and Punto, and that's just what it's done with the new 695 Biposto.
Billed as the "fastest street legal Abarth ever" (quickest?) and unveiled at the Geneva Motor Show, the 695 Biposto packs a 1.4-liter turbo four that's been tuned to produce 190 horsepower - a good thirty more than the already entertaining Fiat 500 Abarth we get in the United States. With a robust power-to-weight ratio - the highest in its class, according to the Italians - the 695 Biposto can hit 62 miles per hour from a standstill in just 5.9 seconds, more than a second quicker than the US model.
Now if you saw the name Biposto and figured out that means just two seats, you're spot on: in its campaign to trim excess fat, Abarth has ditched the rear bench and replaced the front seats with a set of Sabelt racing buckets with four-point harnesses anchored where the rear seats would be. The fixed plexiglass front side windows do their part, too. It's also been fitted with adjustable shocks, an MXL digital data recorder, a titanium rear roll bar, Brembo brakes and 18-inch OZ alloys.