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Auto blog
Fiat 500L ad gets saucy with Paul Revere
Fri, 28 Jun 2013At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.
Fiat 500X coming in early 2015, 'specialty' product later that year
Tue, 06 May 2014With its name freshly on the mailbox at the Chrysler Technical Center, Fiat took its turn on the stage for Fiat Chrysler's five-year plan. Unlike the other members of FCA, though, the maker of the mustachioed minicars didn't have a great deal to talk about.
The big (and most heartbreaking) news is the announcement that Fiat will begin selling a trucklet. There was no mention of specifics, although we are sad to report that it will be reserved for Latin America alone. Sigh.
For US Fiat consumers, you can look forward to the rumored 500X, which as we've reported before, will be quite closely related to the Jeep Renegade. We can expect the bigger, all-wheel-drivier 500 to hit showrooms in early 2015 after the 500X makes its debut in Paris.
Fiat 500X poised for Paris catwalk
Wed, 05 Feb 2014We've known for some time that the new, Fiat-based baby Jeep (which may or may not be called the Jeepster) is set to arrive at the 2014 Geneva Motor Show. What we weren't sure of was whether its platform mate, the so-called Fiat 500X, would be doing so alongside or at a later date. Well, according to Reuters, we'll get to see the first all-wheel-drive 500 later this year in the City of Lights.
Yes, we can expect the 500X to arrive at the 2014 Paris Motor Show, according to an official with an Italian trade union. The unnamed source cited retooling at Fiat's Melfi factory, in southern Italy, which currently produces the Grande Punto. It's expected that the newest member of the growing 500 family will replace the Suzuki SX4-based Fiat Sedici, although when the X will go on sale remains an open question.
According to Reuters, both the Jeepster and 500X will be built alongside each other in Italy. Whether the 500X will cross the pond with it's slat-grilled cousin, though, remains to be seen (we're leaning towards yes).