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China's Great Wall confirms its interest — in Jeep, or all of FCA

HONG KONG/SHANGHAI — Chinese automaker Great Wall Motor reiterated its interest in Fiat Chrysler Automobiles NV on Tuesday, but said it had not held talks or signed a deal with executives at the Italian-American automaker. China's largest sport utility vehicle manufacturer made a direct overture to Fiat Chrysler on Monday, with an official saying the company was interested in all or part of FCA, owner of the Jeep and Ram truck brands. Automotive News first reported the news, quoting Great Wall Motor President Wang Fengying as saying she planned to contact FCA to discuss acquiring the Jeep brand specifically. Those comments sent FCA shares higher but also raised questions over the ability of China's seventh-largest automaker by sales to buy larger Western rival FCA, or even Jeep, which some analysts value at as much as one-and-a-half times FCA. Great Wall sought to dampen speculation on Tuesday. It confirmed it had studied Fiat Chrysler, but said there was "no concrete progress so far" and "substantial uncertainty" over whether it would eventually bid. "The company has not built any relationship with the directors of FCA nor has the company entered into any discussion or signed any agreements with any officer of FCA so far," the company said in an English-language stock exchange filing. It did not give further detail. Fiat Chrysler stock dipped on the statement on Tuesday. Great Wall said trading in its Shanghai-listed shares would resume on Wednesday after having been suspended. Fiat Chrysler declined to comment on Great Wall's statement. On Monday, it said it had not been approached and was fully committed to implementing its current business plan. FLUSHING OUT RIVALS? Great Wall Motor, which was early to spot China's love of SUVs, had revenue of $14.8 billion last year and sold 1.07 million vehicles - but that compares with FCA's 2016 revenue of 111 billion euros ($130.6 billion). Analysts said Great Wall would need to raise both debt and equity to complete any deal, meaning its chairman Wei Jianjun could lose majority control. One possible scenario, according to analysts at Jefferies, would see Wei keeping a roughly 30 percent stake, while Great Wall would raise $10-$14 billion in debt and $10 billion in equity - hefty for a group currently worth just $16 billion. Ultimately, politics could be the clincher.

Fiat teases upcoming new 124 roadster

Enthusiasts have been waiting for some time for the debut of the Fiat 124. And we've had some pretty good glimpses at what to expect along the way. But now Fiat has dropped the first official teaser images to prepare us for the arrival of its upcoming new roadster. The model tipped to revive the number 124 represents Fiat's version of the program that has already given us the new Mazda MX-5 Miata. The Italian counterpart was originally slated to wear the Alfa Romeo badge, but concerns that customers wouldn't welcome an Alfa made in Japan led FCA to repurpose the program as a Fiat. That brand already produces its vehicles in locations around the world, including the 500 in Poland and Mexico, the 500L in Serbia, and the upcoming Tipo in Turkey. Another Fiat made in Japan, then, wouldn't be as much of a stretch as it would be for Alfa Romeo, which manufactures exclusively in Italy. As we were able to see from the most recent spy shots, the Fiat 124 will adopt similar (if not identical) proportions and layout to the MX-5, but with its own unique sheetmetal. And that, as you can see from these line drawings, will include a prominent belt line melding into a muscular rear haunch. Expect FCA's own engines to slot in under the hood, including the turbo four from the Fiat 500 Abarth and the more potent one from the Alfa Romeo 4C. Given Fiat's timing in releasing these teasers, we have a good feeling the 124 could debut at the LA Auto Show later this month. The SoCal auto expo always proves a good setting at which to unveil a new convertible – especially one as vital to a brand's US presence as the 124 will be for Fiat. So watch this space.

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."