Auto blog

Marchionne completed Fiat-Chrysler deal from a Florida beach

Sergio Marchionne is the CEO of Fiat, which as you may have heard, has finally worked up a deal to finish acquiring the Chrysler Group after months of bargaining with the United Auto Workers and its VEBA healthcare trust, which owned just over 40 percent of the American brand. Where was Marchionne when the deal was finally hammered out? Well, not tucked away in a frigid Detroit board room until the wee hours of the morning.
Nope, one of the largest deals in automotive history was reportedly hammered out on the beach - at the home of a banker, in the Florida resort town of Vero Beach. Marchionne traveled to the home of Alain Lebec, a senior managing director at Brock Capital LLC, one of the advisory companies for the VEBA fund, where both sides met to make final arrangements in the $4.35-billion exchange. The location of the final deal, though, is nearly as remarkable as the pace with which it came about.
According to anonymous sources pinned down by Automotive News Europe, before the meeting, the two sides were meeting in Detroit as recently as December 19, which is where Fiat made one of its final revised offers. Naturally, the VEBA made a counter offer, which led Marchionne to initiate the Vero Beach meeting.

Fiat already planning 500X Abarth performance crossover

Fiat may treat Abarth as a trim level on the 500 in the United States, but overseas it's a bona fide performance brand. The thing is that, since the demise of the Punto Abarth (and with performance versions of the Panda and 500L ruled out), the Scorpion marque has been reduced to tuning only versions of the standard Cinquecento. But that could be about to change.
The latest reports indicate that Fiat is leaning heavily towards an Abarth version of the new 500X crossover: "The 500X is a good body for Abarth," Fiat designer Roberto Giolti said to CarAdvice.com.au. "It's absolutely perfect in terms of drivability, control. The driving seat is perfectly measured to control the car. So the Abarth would be perfect." That may fall short of an out-and-out confirmation, but strikes us as a warm endorsement from a company insider if we've ever seen one.
Revealed less than two weeks ago at the Paris Motor Show, the new 500X will be available with engines ranging from 110 horsepower all the way up to 184 with the 2.4-liter Tigershark four. Given that the 500 Abarth hatchback already offers 160 hp and that the 500X is considerably larger, it would require a bit more punch, along with a tighter suspension, beefed-up brakes and more aggressive styling inside and out.

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."