2012 Fiat 500 Sport Hatchback 2-door 1.4l on 2040-cars

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Watch how one man finds contentment in his Fiat 2300 S Coupe

At least once a day we hear about the glory of cars of years past, whether for their light weight, their simplicity, their manual transmissions or the way you could order options without ordering packages. But we know that we - and yes, even we here at Autoblog - romanticize plenty of it; that light weight meant atrocious NVH, those options sheets didn't include any of the things we take for granted in a Ford Fiesta today.
Nevertheless, there are those classics that make it worth it - for them it is no problem to endure the constant draft of bad window seals, the need to add another quart of oil every couple hundred miles. Petrolicious has found one such car and owner, Pierantonio Micciarelli and his Fiat 2300 S Coupe in Milan, Italy. His Ghia-bodied two-door can't be driven during the day and cost him 800 euros in gas for a 2,500-kilometer trip to a wedding, but the payoff is that moving beauty that makes him "feel like an emperor."
But there's no reason to listen to us tell it - enjoy Macciarelli tell his own story in the video below.

Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Fiat and PSA predicted to be Europe's biggest losers in 2013

Industry observers are expecting Europe's new vehicle sales to fall to lows not seen in decades, with Fiat and PSA/Peugeot-Citroën sitting in the lead car of the plummeting coaster. Both of those automakers traditionally count on the southern part of the continent for sales, yet consumers in that region have slowed spending due to the financial crisis.
Compounding the problem for Fiat is a lack of new product, as CEO Sergio Marchionne has stalled development to conserve cash during the downturn. PSA has invested in new vehicles, but aggressive price wars have forced it to sell its product with steep discounts. Making matters even more difficult, both companies may have their credit ratings cut this year. That would raise borrowing costs and only deepen the wounds.
The news isn't just bad for Fiat and PSA. Analysts are predicting that volume automakers in Europe lost 8 billion euros (about $10.68 billion in today's rates) overall in 2012, and they won't break even until mid-decade.