2012 Fiat 500 Pop Hatchback 2-door 1.4l on 2040-cars

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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

2014 Fiat Ottimo is an Italian Dodge Dart hatchback in China

Could there be a car that could lead us to forgive Chrysler for the unloved Dodge Caliber? Yes, and it's called the 2014 Fiat Ottimo. This is the hatchback version of the Fiat Viaggio - a Fiat-badged Dodge Dart - that we heard about back in April, and it was just unveiled at the Guangzhou Motor Show to be built and sold in China next year.
This stylish little five-door looks good enough to proudly wear a BMW or Audi badge, with a two-box design that works really well with the Dart's design. Aside from the obvious Dart headlights, Fiat did a great job of giving the Ottimo a distinct and exciting face with an all-new front fascia and L-shaped running lights. Things stay classy at the rear of the Ottimo with taillights that have an interesting circular light pattern and chrome-trimmed lower fascia reflectors. Not that we have any say in the matter, but this hatchback would sure look good competing up against the all-new Mazda3 in the US.
As for what Chinese-market buyers have to look forward to, the press release posted below doesn't mention specific powertrain options, but we suspect it will be the same as the Viaggio. This includes two versions of the 1.4-liter turbocharged inline four-cylinder (tuned for either 120 or 150 horsepower) paired with either a five-speed manual or six-speed DCT.

Mercedes-AMG GT 63 S 4-Door and Fiat 124 Spider Abarth | Autoblog Podcast #596

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor Joel Stocksdale. This week, they focus on the cars they're driving, starting with the hardcore, four-door Mercedes-AMG GT 63 S. Then they move on to the aging Lexus GX 460 and the plucky Fiat 124 Spider Abarth. They discuss the practical-yet-luxurious Lincoln Nautilus, as well as the state of Lincoln as a whole (did you hear it just got a new design boss?). Finally, they help pick a modern vehicle for someone with a hankering for the look of the classic Ford Bronco. Autoblog Podcast #596 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2019 Mercedes-AMG Four-Door GT 63 S 2019 Lexus GX 460 2019 Fiat 124 Spider Abarth 2019 Lincoln Nautilus Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.