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Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.

Ferrari, Fiat, McLaren, Nissan join coronavirus ventilator efforts

Siare Engineering, Italy's largest manufacturer of hospital ventilators, has turned to Italian automakers Ferrari and Fiat to investigate the possibility that the automakers might help produce more of the live-saving machines that are urgently needed to fight the coronavirus pandemic. The Italian government has asked Siare to increase ventilator production from 160 per month to 500 as the country's death toll has surpassed 3,400 and is climbing rapidly.  "We're talking to Fiat Chrysler, Ferrari and Marelli to try to understand if they can lend us a hand in this process for the electronics part," Gianluca Preziosa, Siare's chief executive said in an interview quoted by Reuters, adding that the car companies' expertise in electronics and pneumatics could make them ideal partners. Preziosa said that another advantage of partnering with carmakers was their purchasing power, making them more likely to obtain parts that his small firm was struggling to secure amid coronavirus-related disruption to global supply chains. A spokesman for Exor, parent of both FCA and Ferrari, said that meetings with Siare had taken place on Thursday to study the feasibility of the idea and that a decision was expected in the coming hours. Two main options were being considered: either to help Siare engineer a capacity increase at its plant, with the support of technicians provided by FCA and Ferrari, or outsource production of ventilator parts to the carmakers' facilities. A source familiar with the matter told Reuters that Ferrari would be ready to start manufacturing ventilator parts in its famous Maranello headquarters, which lies close to the Siare factory, but that the luxury carmaker had yet to make a final decision. Automakers worldwide are being drafted for ventilator duty. In addition to Ford and GM making plans with the U.S. government; British Prime Minister Boris Johnson reaching out to Ford, Honda and Rolls-Royce; and an Elon Musk tweeted offer to build ventilators "if there is a shortage," other automakers and aerospace companies are joining in. In Europe, three groups have formed. Meggitt, which builds components including oxygen systems for civil aerospace and military fighter programs, is leading one consortium alongside engineers GKN, Thales and Renishaw. The other two teams are being led by carmakers McLaren, which is looking at how to design a simple version of a ventilator, and Nissan, which is working with others to support existing ventilator producers.

UAW may be key to forced FCA merger with GM

Sergio Marchionne doesn't give up on a business deal easily. While outwardly not much has recently been said about FCA's attempted merger with General Motors, Marchionne might be hoping to garner a powerful, new ally that could help break things wide open. The United Auto Workers retiree health care trust is the single largest shareholder of GM with 8.7 percent of the stock, and having its support would certainly improve FCA's position in getting a deal done. "Whatever happens in terms of consolidation, it would never be done without the consent and support of the UAW," Marchionne said when FCA recently began contract talks with the UAW, The Detroit News reports. The boss is also allegedly on good terms with the union president Dennis Williams. Still, using the organization for a hostile takeover could be very difficult because of the way its votes are structured. Other activist investors might already be on board, though. Marchionne believes that consolidation in the industry is vital because automakers are investing to create the same technologies. A GM/FCA merger still has many roadblocks, though, including the fact that Marchionne's company is smaller than GM. From a regulatory perspective, the size of the merged company could raise serious anti-trust concerns among regulators, according to The Detroit News. There's also the concern for lost jobs from redundant work with the two combined businesses. Even if the UAW angle doesn't work out, there are contingency plans afoot for other merger targets. According to The Detroit News speaking to anonymous insiders, FCA bigwigs have a meeting in London on Thursday to take a close look at other options. In addition to GM, they are investigating possible deals with Volkswagen and the Renault-Nissan Alliance. In the past, PSA Peugeot Citroen and multiple Asian automakers have also been brought up as partners, and UBS has reportedly been providing financial advice on what to do.