Fiat 500 Abarth on 2040-cars

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Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

New Fiat Panda Cross looks adorable

We have never gotten the Fiat Panda in North America, but the little city car has represented the entry level into the Fiat range in Europe since 1980. Unlike many of these foreign subcompacts, it was also offered in the 4X4 trim level with a higher ride height and all-wheel drive. The Italian brand will take that idea even further at the 2014 Geneva Motor Show on March 4, with the new Panda Cross.
The Panda Cross is meant to be a city car that drivers can also take off-road if need arises. Its all-wheel drive system comes with a standard electronic-locking differential to manage torque delivery, and drivers can lock the diff, at speeds under 30 miles per hour, to improve traction further. The mini off-roader comes with either a 1.3-liter diesel four-cylinder with 80 horsepower and 140 pound-feet of torque or the 900cc turbocharged two-cylinder with 90 hp and 107 lb-ft. Both engines have standard stop/start and are mated to a six-speed manual.
Fiat has put most effort into the Cross' exterior to make it look ready to get muddy. It has a redesigned front bumper with integrated fog lights and a titanium-painted air dam, meant to look like a front skid plate. The rear is also reworked with chrome tailpipes and another titanium-painted faux-skid plate. It promises the modifications aren't entirely aesthetic, but improve approach and departure angles while off road. While Fiat has not released any images of the interior, it promises a mix of fabric and fake leather seats, and copper-color trim on the dash.

Fiat hangs ten with surf-inspired 500L Vans concept

Fiat is all set to ride some waves with its new 500L Vans Concept debuting at the Vans US Open of Surfing in Huntington Beach, CA, on July 26. Inspired by the famous shoe company known to skaters and surfers the world over, the hatchback is packed with seaside style and is ready to show it off at the beach.
The first thing that jumps out about the concept is its grille. It's unlike any other 500L and sports four rings of LED driving lights that are open in the centers. "We added the circular LED DRLs to add a sense of purpose and adventure to this concept," said a Fiat spokesperson to Autoblog via email. Below them are two more foglights, and combined together they should be able keep a party going long into the night after a day of surfing.
Beyond a ton of lighting, the Vans Concept has some extra panache thanks to its three-tone color scheme. It starts with dark blue outlining the car along the bottom, white for the main portion of the body and a lighter shade of blue for the hood, mirror caps and tops of the doors. The roof gets the shoe company's' traditional checkerboard pattern, and there's a rack up there to hold two surfboards and extra gear.