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SEMA-fied Fiat 500Ls are ready for mountains or beaches

Fiat may be struggling with its 500L, but that hasn't stopped the Italian brand from bringing a pair of the larger five-door 500s to the SEMA Show in Las Vegas.
First up is the Fiat 500L Adventurer (pictured above). Painted bright white with a Vibrance Bright Orange roof and Satin Black body accents, the 500L Adventurer's color scheme does well on the car's body. The 18-inch wheels look sharp, although we aren't enamored with the 500L graphics on the car's doors. The cabin sports black, perforated suede and leather from Katzkin, while the exterior's contrasting orange reappears on some of the interior elements. Underhood, a Mopar cold-air intake has been fitted, while a cat-back exhaust aids breathing even more.
The Fiat 500L Thalassa (right) is the the car that looks like a creamsicle, with its Vibrance Orange body and white roof. Fiat claims it was going for a beach cruiser theme, which explains the surf boards and the Woody Wagon-inspired wheels. It's given a modern twist, though, with a lowered ride height and smoked head and taillights.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Fiat's 'Environmentally Sexy' online matchmaking site amuses

Oh, Fiat. You're so witty and attractive and... environmentally sexy? That's the idea put forward by the automaker's latest 500e marketing campaign, which is centered around the company's "dating" site, EnvironmentallySexy.com.
Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
"Honestly, I'm here because I..."