2012 Fiat 500 2dr Cpe Sport 5,714 Miles on 2040-cars

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Audi rumored to buy Alfa Romeo, officials deny it

For more than two years, Volkswagen has been making public statements about its willingness to buy Alfa Romeo and quadruple the Italian brand's sales, and for just as long, Fiat CEO Sergio Marchionne has replied with some version of "Mr. Piëch, drop it." According to a report in Ward's Auto, all that jousting might be over: it claims that sources close to both Marchionne and Audi CEO Rupert Stadler admit that the two are in talks for Audi to buy not just Alfa Romeo, but a production plant in Italy. In fact, a final deal could possibly include partsmaker Magnetti Marelli.
Against that backdrop, a report by German news weekly Stern quotes a Fiat spokesmen as saying it doesn't comment on rumors and an Audi rep has said flatly that "There is no substance in the news." If a sale is being arranged, the timing would seem to point to how eager Fiat is to raise cash to complete its major initiatives. Even though Alfa Romeo continues to delay its return to the US, it just showed off the production version of the 4C at the Geneva Motor Show (shown above) and said that preferred Fiat dealerships here would get them. Then there's Alfa's recently concluded deal with Mazda to develop a roadster based on the next generation MX-5 Miata - a deal that would seem to help both the Italian and Japanese brands.
The monetary issues are troublesome, though. Fiat is taking a beating in the European market and its weak-kneed balance sheet is delaying gotta-have-it products like the Jeep Cherokee. Fiat has been talking to banks about getting money to buy the rest of Chrysler and those financial institutions have also raised issues about debt and cash reserves, and the nasty game of chess Fiat is playing with the United Auto Workers (and now the court system about the portion of Chrysler it doesn't own) could end up blowing another hole in Marchionne's plans. It is possible that this could finally have convinced Fiat to at least see how serious Audi's parent company, Volkswagen, is about buying Alfa Romeo. Or it could be just another rumor.

Fiat opens doors at Abarth factory on Google Street View

Google Street View has emerged as a great tool for checking out locations along your driving route, and even scoping out places you don't have a chance to go yourself. And that includes some great automotive installations. The online tool has taken us inside museums, race tracks and factories around the world, but while it has not to date allowed us virtual access to a European automotive factory, Fiat is out to correct that wrong by letting the Street View team inside Officine Abarth.
The new Abarth Virtual Tour allows online visitors to see the complex in Turin where it makes its hot hatches, including the lifts where the mechanics go to work, the paint spray booth, and a variety of technical workshops, as well as a display of historic Abarth models, a 360-degree view inside and out of the extreme Abarth 695 Biposto and even inside a reproduction of founder Karl Abarth's office. Scope it out for a visit inside Italy's premiere hot hatch studio.

Fiat mulling purchase of MV Agusta?

Apparently to be a cool automaker in Europe, you have to build motorcycles. Volkswagen Group bought Ducati in 2012, and BMW has made bikes longer than it's made cars (until recently, it also owned Husqvarna). Fiat might be the next automaker to get into the two-wheel business, with rumors flying that it is considering buying cash-strapped Italian sportbike brand MV Agusta.
At the moment, it's all still very much a rumor, but the purchase would certainly seem to help the motorcycle company. However, according to Asphalt and Rubber, the business would need a lot of cash to grow and sustain itself. Fiat might not want to invest so much into a brand that may never be a huge moneymaker.
MV Agusta is best known for its racing success in the '50s and '60s. Until Japanese manufacturers took over the sport, the Italian company was one of the fastest things on two wheels, with a long list of championships in various classes. Recently, it was briefly owned by Harley-Davidson.