1975 Fiat 500 on 2040-cars

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2014 Fiat 500L to start at $19,100*

We've already driven the decidedly weird-looking 500L in its European-spec form, and now the folks at Fiat have just released US-specific pricing, which means that our US media drive is coming up soon. If you want to get your hands on the biggest of the little Fiats, you'll need at least $19,100 (*plus $800 for destination).
That base price gets you the 500L Pop spec, powered by a 160-horsepower, 1.4-liter MultiAir turbocharged inline four-cylinder engine (the only powerplant on offer), mated to a six-speed manual transmission. This base model comes equipped with 16-inch chrome-plated wheel covers (sexy!) and the usual list of standard features that pretty much every new car comes with. (You know, air conditioning, power windows and mirrors, etc.) Next up in the range is the 500L Easy, which adds aluminum wheels, tinted rear glass, body-colored mirror caps, uplevel seat fabric and a premium audio system. The price of entry for this better-equipped model is $20,195.
Things start to get more interesting from there, with the rugged-ish 500L Trekking coming in at $21,195. Visually, the Trekking is set apart by its two-piece front and rear fascias with graphite inserts, fog lamps and 17-inch wheels. Finally, the range-topping 500L Lounge adds a dual-clutch six-speed transmission, unique 16-inch wheels, chrome exterior accents, heated leather seats, and more. That top-trim 500L starts at $24,195, and the Lounge, Trekking and Easy models are available with a no-cost Premier Package that includes goodies like rear park assist and a 6.5-inch touchscreen Uconnect infotainment interface. Be warned, though, this no-cost option will only be available during the first year of production.

Fiat 500X gets up close and personal

Jeep's introduction of the Renegade just months ago at the Geneva Motor Show took the brand into new territory. Not only is it smaller than anything else Jeep makes, but it's also the first Jeep to be made outside of North America. But the Renegade is only half the equation.
Based on the same platform but with a much more rounded appearance will be a new Fiat crossover (at least tentatively) dubbed the 500X. Expected to arrive later this year, the 500X will replace the discontinued Suzuki-based Sedici and join the existing 500 hatchback, 500C convertible and 500L in Fiat's growing family of Cinquecento-themed models.
Pictured here in the latest batch of spy shots (sent to our photog by a sharp-eyed civilian, hence the slight quality issues), we can see the heavily disguised prototype up close, both inside and out. From the outside you can discern a much bubblier shape and rounded details than the Renegade, while the interior (apart from all the loose wires and warning signs) looks to adopt similar cues to the existing 500 family members, from the color-keyed dashboard panel to the rounded switchgear.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.