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Order a real color, Fiat says — it's eliminating gray paint

For Fiat aficionados around the world, it’s the dawn of a new dolce vita: The Italians will no longer build gray-colored cars.  ItÂ’s a rather bold move, but one you may expect from “the brand of joy, colors and optimism,” declared Olivier Francois, Fiat chief executive officer and global chief marketing officer at Stellantis.“We broke the rules: We decided to stop the production of Fiat gray cars ... Fiat wants to inspire people to live with optimism and positivity, and this will also be one of the missions of the new Fiat 600e, the electric for families and friends." The first Fiat model to delete gray from its palette is the new 600e electric, which is about to debut.   But there remains a colorful antipasto of choices, inspired by “the New Dolce Vita values and the Italian DNA embodied by the Brand.” The current Fiat range — New 500, 500 Hybrid, 500X, Panda and Tipo — will be rendered in Gelato white, Sicilia orange, Paprika orange, Passione red, Blu Dipinto di Blu, Italia blue, Venezia blue, Rugiada green, Foresta green, Rose gold and Cinema black. “All with an evocative name that reminds of Italian beautiful landscapes and dolce vita mood,” says Francois.  Gray has historically been a popular shade — Fiat says it's the most popular color for new cars in the UK. It represents more than one in four new cars sold in the UK in 2022, the company says. In the U.S., it's nearly one in every five cars, and automakers have rolled out a new generation of grays that are attempting to be more interesting. 

Chrysler highlights Mopar lineup for SEMA

SEMA is all about aftermarket parts, and in Auburn Hills that all comes down to one name: Mopar. After having previewed its lineup for this year's Vegas tuner expo earlier this month, Chrysler has now revealed what may not quite be its full dossier of modified show cars, but a good portion of them.
All told Mopar is preparing 20 vehicles for display at SEMA this year. Among them you'll find the Ram Sun Chaser, a 1500 Quad Cab show truck kitted out in two-tone orange and black paint, a roof rack for surfboards, onboard shower and convertible tailgate. The white Fiat 500L is called the Adventurer and is modified for a more rugged look that could hint at the upcoming crossover version. The Jeep Cherokee Trail Carver upgrades on the Trailhawk package with everything from roof basket to rock rails. To counterbalance the off-roaders, there's also a modified Chrysler 300S with a deep black paint job, special grille, Varvatos-edition wheels and more.
All four concepts details so far have Katzkin interiors as well, and there's also an unspecified Dodge Durango with a storm-trooper look in the gallery above. But for more details on what Mopar has installed on the Ram, 500L, Cherokee and 300, you'll want to delve into the press release below.

Next-generation Fiat 500e EV will be all new at 2020 Geneva Motor Show

Fiat's electrified European future begins with the next-generation 500e coming to the 2020 Geneva Motor Show. Maintaining the overall proportions of the current car, everything under the skin will be new, starting with the EV platform. This is the same architecture that would propel a potential production version of the "Affordable But Cool" Centoventi concept that Fiat brought to this year's Geneva Motor Show. Fiat- Chrysler marketing boss Olivier Francois described the new 500e as, "A new 500, totally renewed. A new object. Totally electric. It's kind of an urban Tesla, with beautiful style. Italianess, dolce vita in an electric car. It's the polar opposite of Centoventi." We doubt the Centoventi concept's battery arrangement will debut in the 500e, but that would be cool. The show car's modular battery concept could run for 62 miles on its integrated unit, but more batteries could be added — including one under the seat — for 310 miles of range. Instead, we'd expect Fiat to shoot for something like the Peugeot e-208, which gets a WLTP-rated 211 miles of range. The Italian carmaker doesn't sell the 500e in Europe. Fiat's starting its electric push there with the new 500e because it wants to enter the market at the low end of pricing. That segment is also where the brand happens to be strongest; Autocar wrote that the 500 and Fiat Panda account for a third of the city car market. Since the new Fiat 500 arrived 12 years ago, more than 2 million have been sold in Europe alone. Although an Italian buyer can purchase a Fiat 500 Pop for 14,350 euros (about $16,300), Francois said the average transaction price is 24,000 euros ($27,250). The competition in the urban EV segment sells for around 32,000 euros, leaving Fiat room to make a digestible price jump from what buyers pay now for ICE versions. More competition is on the way, too, with Mini's electric Cooper coming this year, and Honda's rocking little Urban EV soon. Fiat takes an intermediate step later in 2019 when a 500 with a mild hybrid system goes on sale. That model employs a 12-volt belt-driven starter-generator. The current 500 with internal combustion will continue alongside the electric variant with stylistic and technical updates. The coming 500e platform, developed at FCA, is called the City Car powertrain.