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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Fiat Chrysler Automobiles has new name, logo

The question of what we'll call the new, combined empire of Fiat and Chrysler has been answered - the new entity will be known as Fiat Chrysler Automobiles. Initialized down to FCA, the new company will be organized in the Netherlands, meaning its full name is Fiat Chrysler Automobiles N.V. For those interested in such things, shares will be traded in the new company on both the New York and Milan stock exchanges.
Sergio Marchionne, one of the masterminds behind combining the two manufacturers, had this to say in an official statement:
"Today is one of the most important days in my career at Fiat and Chrysler. Five years ago we began to cultivate a vision that went beyond industrial cooperation to include full cultural integration at all levels. We have worked tenaciously and single-mindedly to transform differences into strengths and break down barriers of nationalistic or cultural resistance. Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors. An international governance structure and listings will complete this vision and improve the Group's access to global markets bringing obvious financial benefits."

Fiat 500 joins the Hyundai Veloster in the three-door hatchback club

Fiat aims to retain motorists on the brink of outgrowing the pocket-sized 500 by expanding the line-up with a more practical variant fitted with a single rear-hinged half door. Called 3+1, it's offered exclusively as an electric car. Viewed from the driver's side, the 3+1 looks almost exactly like the new 500 introduced earlier in 2020. It's when you walk around to the passenger's side that you notice the differences. Stylists made the front door shorter to accommodate a half door similar to what we've seen on several extended-cab pickups, the Mazda RX-8, and a couple of Saturn models. Hyundai's Veloster is a three-door hatch, too, but its third door is hinged at the front. Fiat explained the half door can only be opened after the front door is pulled out of the way to ensure the passengers don't accidentally unlatch it. It left out the b-pillar, so users can access the rear bench without having to perform contortionist-like moves to clear the front passenger's seat. Extra door aside, the 3+1 is a regular 500; its dimensions are identical to the two-door model's, and it weighs approximately 66 pounds more.  Everything under the sheet metal is shared with the two-door 500, too, meaning the 3+1 is built on a 42-kilowatt-hour lithium-ion battery pack that zaps a 118-horsepower electric motor into motion. Its driving range checks in at 199 miles on the rather optimistic WLTP testing cycle, and the sprint from zero to 62 mph takes nine seconds. Keep your foot down, and the speedometer needle will stop moving after it hits 93 mph, the 500's top speed. Fiat hasn't published pricing yet, but it's of little interest to us because the 3+1 will not be sold in the United States due in part to its small size. Even the last-generation 500 – which will remain in production in the foreseeable future – has been axed from the company's American range. If you're curious, however, the new two-door model starts at 25,900 euros (about $30,600) before various incentives enter the equation. This partially explains why it will not be sold in America; Fiat doesn't think it can talk Americans into spending crossover money on a city car. What about the wagon? Rewind to 2018, when former Fiat-Chrysler Automobiles (FCA) boss Sergio Marchionne presented the group's five-year plan in front of investors from all over the world. Although he focused on Jeep and Ram, he announced the return of the 500 Giardiniera nameplate used by Fiat and Autobianchi between 1960 and 1977.