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What I learned after 5,600 miles in a Ferrari F355 Spider

I'm paraphrasing, but Autoblog reader Paul Dyer asked me one day, "Want to drive my 1998 Ferrari F355 Spider from San Jose, California, to me in Newfoundland?" I'm also paraphrasing and leaving out some colorful but unpublishable language, but essentially I said, "Yes." That's how I ended up on a two-week, 5,600-mile road trip, getting an extensive and intimate look at one of the most spectacular cars of our generation. Here's what I discovered. To paraphrase, you don't even know how badly you want an F355. The F355 Spider is the last beautiful Ferrari. Subsequent stallions are modern and dramatic, the F355 is eternally gorgeous, like Brunelleschi's doors and sunsets in Viareggio. The Iliad would still make sense if you said the Greeks took to ship after a Trojan keyed Menelaus' F355. You cannot say the same about the 348, or even the 458 (though we do love it so). This car began the era in which mid-engined Ferraris sell out for years in advance. That said, F355 upkeep is the equivalent of giving your bank account a flesh-eating disease. This car's most recent engine-out service was $28,000: $12,000 in labor, $16,000 in parts. Dropping the Propulsore Completo is recommended every three years for routine service and runs $7,000 or more if no other work is required. Gooey valve guides, melting exhaust manifolds, and cranky seat sensors are among the fickle components that will guarantee the bill will exceed that amount. A single bolt is $45. One F355 owner, asked if he'd recommend the model, replied without hesitation "Absolutely not." But the F355 began a whole new game for The Prancing Horse. One of Luca de Montezemolo's first marks on the company as president, the F355 was intended to rectify the sins of the 348 and deal with the Acura NSX. The F355's design resulted from 1,800 wind tunnel hours. It introduced Ferrari's five-valve V8 engine – at 107.3-horsepower-per-liter, the highest specific output of any naturally aspirated car at the time. It had an 8,500-rpm redline. The engine was so important that Ferrari changed its naming convention to highlight it. The F355 introduced a six-speed manual transmission to the V8 range. It introduced the paddle-shifted sequential gearboxes to consumers, previously the purview of top-tier race cars. This Spider was the brand's first semi-automatic droptop. This car began the era in which mid-engined Ferraris sell out for years in advance. Some of the trademark features take getting used to.

Photographer streaks Ferrari California T in glow-in-the-dark paint

Swiss photographer Fabian Oefner is known for splashing paint and deconstructing cars to create beautiful and unique images. Like Ferrari, Oefner combines art, design and science in his creations. So he was a natural choice when the automaker began looking for a unique way to introduce the2015 Ferrari California T to the world. After taking the California T for a test drive, Oefner wanted to convey the feeling of the swift 553-horsepower vehicle, according to PetaPixel. Oefner scaled up his past experiments with color and blasted $190,000 the sports car with gallons of UV activated paint. By doing it in a wind tunnel with nothing but UV lights blazing down on the car, he hoped to capture the quickness of the California T while the car itself remained motionless. The resulting video is astonishing. The Ferrari looks as if it's being pulled out of the darkness by brilliant rivers of glowing color. The video, entitled 'The Art of Form', is a beautiful way to highlight the new design of this classic nameplate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A Look Inside the Art of Form from Ferrari USA on Vimeo. News Source: PetaPixel Weird Car News Ferrari California

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.