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LaFerrari racing prototype spotted in Southern Europe

Rumors have been circulating for a few months now that Ferrari could be gearing up to challenge for outright victory at Le Mans once again with an LMP1 racer of its own. First the head of the sports racing division hinted at the prospect, then the head of the Formula One team lent it more credence, and most recently, the chairman of the company itself confirmed the possibility. We've even heard some rumors over who could drive the thing. But what we haven't seen yet is any solid proof that the Prancing Horse marque has actually been working on such a racecar.
That could be what we're looking at it here, but then again, it might not be. Spied undergoing testing in Southern Europe, this camouflaged test mule appears to be based on the new LaFerrari supercar, but with some key modifications that indicate this isn't the road-going version. The revised aero is a dead giveaway, with that giant front splitter jutting out like a swollen lip and a massive rear wing protruding from the back. The headlights are different, it's got center-lock wheels fitted at each corner and there's a big snorkel air scoop protruding from the engine bay.
What's clear is that this is test mule has definitely been set up for the race track. The only question is, to what end? Even with all the add-ons, it's still nowhere near as extreme as the purpose-built prototypes that Audi, Toyota and Porsche will be fielding in the FIA World Endurance Championship this year, and it's missing key features like the mandatory center tailfin. It could be a platform for testing components to use on an upcoming LMP1, but if not for the aforementioned Le Mans rumors, our money would have been on something else - be it a GT racing version of LaFerrari like Maserati did with the Enzo-based MC12, or a customer track toy to follow in the footsteps of the (also Enzo-based) FXX and the 599XX that followed.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari testing 458 successor in the snow?

It may not seem so long ago that Ferrari introduced the 458 Italia. But it's been on the market a solid 5 years since its launch in 2009, which makes it not only the oldest model in the company's lineup, but one of the oldest in its segment, the Lamborghini Huracan and McLaren 650S just having been launched in the past couple of months. So while a solitary Ferrari playing in the snow might otherwise seem like little more than an unlikely place for it to be, its chronology suggests the crew from Maranello could be up to something more.
The white 458 captured by our spy photographers in Northern Sweden appears to have something going on around its wheel arches. Aside from the panel gap that's taped up between the quarter panel and rear fender in front of the rear wheel arch, there appear to be some modifications around the front wheel arch. Just what they're for, we don't know, but their presence suggests something's up.
The test mule pictured here could be simply testing some new components, for whatever application, but if this is indeed a prototype for the 458's replacement, we'll probably start seeing more of these from here on in before the finished product comes around within the next couple of years - by which time the 458 will be a good seven years old, longer than the F430 or 360 Modena before it were on the market.