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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Ferrari completes two-year restoration of fire-damaged 225E

See this classic Ferrari? It looks pretty good, right? Well it didn't a couple of years ago, having been all but destroyed in a fire. But the Ferrari Classiche department completed a comprehensive two-year restoration process that's left it looking as good as (if not better than) new. The vehicle in question is a 1952 Ferrari 225E, one of the earliest sports cars the Prancing Horse made, just five years after its founding. It was delivered new to Count Antonio Sterzi, who campaigned it first in the Mille Miglia. The car went on to win events like the Bolzano-Mendola hillclimb and the Coppa InterEuropa at Monza, but after changing hands a couple of times, it was ravaged by a fire. View 7 Photos Several attempts were made in the decades since to bring it back to proper working condition. But it wasn't until its current Argentinian owner commissioned the factory's own restoration department to completely overhaul the burnt-out shell that it regained its luster. Over the course of two years, the Classiche studio has comprehensively reconditioned the 225E inside, out, and under the hood, sourcing original documentation from the factory archives to match the interior as close as possible to how it would have originally been outfitted, and giving it a beautiful two-tone blue and white paintjob. A FERRARI RISES FROM THE ASHES A fire-damaged 225E makes a triumphant return Maranello, 15 March 2016 – After almost two years of work, restoration of the 225E chassis no. 0178 is finally complete and the car is back in its owner's hands. The project was a huge challenge for the Ferrari Classiche department as the car, which belongs to an Argentinean collector, arrived in Maranello in a terrible state of repair, having been partly-destroyed in a fire. Racing past. The 225E left the factory in May 1952 and was first owned by Count Antonio Sterzi. It quickly made its competitive debut in none other than the Mille Miglia in the hands of that gentleman and his co-driver Nino Rovelli. In June the same year, the 225E won the Coppa della Toscana with Bruno Sterzi who also raced it to victory in the Bolzano-Mendola hillclimb and the Coppa InterEuropa at Monza for which both front and rear bumpers were removed. The car changed hands a couple of times but was then involved in a fire in which it sustained severe damage. The engine, however, was almost entirely salvageable and an attempt was made during the 1980s to restore the bodywork.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.