2012 Ferrari Ff V12 651hp on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari 400 Superamerica fetches record $7.6 million at auction

RM Auctions and its new partners at Sotheby's are no strangers to setting records at classic car auctions – especially when it comes to Ferraris. And now they've set another with the sale of this gorgeous 1962 Ferrari 400 Superamerica SWB Cabriolet. Sold as part of the father-and-son Paul & Chris Andrews Collection last weekend, chassis number 3309 SA fetched a whopping $7,645,000. That's a fair bit more than the similar, green over red, open-headlight example which the same auction house sold just a couple of months ago for $6.38 million, and far outstrips the $4,070,000 paid earlier this year at Gooding & Co.'s Scottsdale auction for a white Aerodinamico coupe. A 1963 Ferrari 400 Superamerica LWB Coupe Aerodinamico also sold for $2.86 million at the Andrews Collection sale. Succeeding the earlier 410 Superamerica, the 400 Superamerica was the Bugatti Veyron of its day: extremely expensive, exceedingly rare, and incredibly fast. Only 47 examples were made, seven of which were bodied by Pininfarina, and this was the last of them: a convertible with removable hard top and covered headlights. This was the show car which Ferrari exhibited at both the Geneva and New York auto shows upon its completion, originally in red over tan, before its first owner took it to the Bonneville Salt Flats. It subsequently bounced between a few owners over the following decades, undergoing restorations along the way and picking up numerous awards. It most recently served as the centerpiece of the Paul and Chris Andrews Collection in Fort Worth, TX, which RM Sotheby's liquidated over the weekend. The Superamerica was, of course, the top lot sold, but far from the only one: the auction featured another 15 seven-figure lots, including Packards, Duesenbergs, and more. All told, the event brought in a massive $53,887,585, setting a new record for a private automobile collection auction after every one of the lots sold.

Ferrari slated to reveal revised FF on Lake Como next month

Ferrari is reportedly gearing up to present a new version of the FF. Initially introduced in 2011, Maranello's all-wheel-drive shooting brake is now the oldest model in the lineup. But it won't be for much longer. The Italian automaker reportedly sent out a notice to select customers recently, inviting them to the debut of a V12 grand tourer with 2+2 seating. While it didn't explicitly name the model, those parameters could only apply to the FF. The reveal is slated to take place on February 15 at Villa Erba, the estate neighboring Villa d'Este on Lake Como that also hosts part of the Concorso d'Eleganza each year. That event is not slated to take place until May, but Ferrari is apparently renting it out for the event. Expect the updated FF to make its public debut at the Geneva Motor Show the following month. We predict revised styling to the front and rear fascias and new head- and taillights more in keeping with the company's newer models. The 6.3-liter V12 will likely carry over, but where the current model packs 651 horsepower, the revised version could step up to around 700 to bridge the gap to the more potent F12 Berlinetta with its 730 hp – or 769 in the F12 TdF. Don't expect any turbochargers – at least not on the V12 – as Ferrari doesn't plan on applying them to its 12-cylinder models. A hybrid version could be in the cards. Rumors have also suggested that a lower-priced V8 version could be offered as well, though that could end up encroaching too closely on the California's territory. One way or another, the part-time all-wheel drive system is likely to stay – as will the four-seat layout. Plus, a more tapered roofline could help the revised FF cut a more elegant silhouette. Related Video: Featured Gallery 2013 Ferrari FF: Review View 35 Photos News Source: Motor AuthorityImage Credit: Copyright 2016 Drew Phillips / AOL Geneva Motor Show Ferrari Coupe Hatchback Wagon Supercars ferrari ff