2012 Ferrari Ff 2dr Hb on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Celebrating the Ferrari F40 and the man who raced it

The Ferrari F40 has become one of the iconic cars of the last 50 years. It presaged the supercars of the future with its extensive use of carbon fiber and turbocharged engine, but it was also old school with no traction control, stability control or even anti-lock supervision to save the driver if they got in over their head. In its latest video, XCar Films takes a look at the F40 through the lens of a man in the UK who specializes in keeping them on the road and occasionally races these quintessential sports cars.
John Pogson has spent his entire life surrounded by engines. His father was a transport manager for a trucking company and he used to accompany him out on repairs. When he was old enough, John started repairing vehicles at a Lancia dealer, and from there, he started working for Ferrari. Eventually, he saved up enough money to open his own, independent Italian car garage. His new business proved successful, and Pogson's customers started asking him to race their Ferraris, including the F40 - something he did with great success. How could you say no to that opportunity?
While Italian cars are his specialty, Pogson also has a soft spot for all performance cars. The video shows him driving his AC Cobra with a claimed 600 horsepower and doing some smoky donuts in it. Scroll down to learn more about the F40 from one of the people that knows it best.

John Lennon's first car being sold at auction

This is what you get as your first car after you've just passed your driver's test at the age of 25: a 1965 Ferrari 330GT 2+2 Coupe. Of course, that's assuming your name also happens to be John Lennon and you've just helped record Ticket to Ride with the rest of your Beatles cronies.
When news of Lennon getting a driver's license made the newspapers in England, luxury car makers parked outside his mansion with offerings and this is the one he chose, painted Azzuro Blue with a blue interior. He paid 6,500 pounds, said to be equivalent to 110,000 pounds today ($170K US).
Bonhams will be auctioning the blue Italian at this year's Goodwood Festival of Speed on July 12. It was just one of 500 built, has been restored to its original condition, has matching numbers and its original license plate number. The pre-auction estimate is between 180,000 and 220,000 pounds ($278K - $340K US).