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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Can the Dark Knight pull off Enzo Ferrari?

Christian Bale is taking another role where he gets to be in close contact with cool cars. The former Batman has reportedly been cast as Enzo Ferrari in a biopic about the legendary automotive figure that's being directed by Michael Mann, according to Deadline Hollywood. Production is set to begin next summer. The film allegedly takes place in 1957 and is possibly related to the fatalities of 11 people that year in a Ferrari crash at the Mille Miglia. According to Road & Track, the story also might be based on the book Enzo Ferrari: The Man, The Cars, The Races, The Machine. Mann has been trying to get the tale of the sports car magnate made for years, and had previously been negotiating to direct a movie adapting the book Go Like Hell about Ford and Ferrari's epic rivalry at Le Mans in the '60s. Bale's casting seems like a challenge, though. The British actor certainly doesn't look much like Ferrari. Also, he's currently 41, whereas il Commendatore was 59 in 1957. Mann's film already has challenger, too. Robert de Niro is also developing a Ferrari biopic in Italy, and he's taking the starring role. That movie would reportedly tell the story of the sports car company from its founding through Enzo's death in 1988. Here's hoping both of them make it to theaters; the auto industry titan's life is plenty fascinating enough to support more than one big-screen tale. Related Video:

The List #0125: Visit the birthplace of Ferrari

Jessi and Patrick travel to Italy to visit the literal and figurative birthplace of Ferrari, one of the world's most storied automakers. The duo tours the Italian countryside in an all-wheel-drive Ferrari FF, making stops at Museo Ferrari in Maranello and in the founder's hometown of Modena. Join our hosts as they check "Visit The Birthplace of Ferrari" off of their list. Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. Related Gallery 2015 Ferrari FF View 12 Photos Ferrari Performance The List Videos ferrari ff maranello the-list modena