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Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Ferrari, Maseratis trashed in Chinese off-road adventure

Ready to cringe? A group of Chinese motorists drove the Sichuan-Tibet Highway in a fleet of Italian cars, fording streams and hopping rocky terrain as they went. Well, they attempted to drive it, anyway. Only five of the cars managed to survive the truly unnecessary ordeal. The trip was reportedly the idea of a wealthy Chinese businessman named Ni Haishan. Haishan was driving the red Ferrari F12, with his employees following in what appear to be 10 Maserati Ghibli sedans. The Maseratis were gifts to his employees, which makes the loss of six of them along the way only slightly easier to stomach. Even the cars that made it to the finish line in Lhasa, Tibet, arrived with some serious damage. The unsurprising fallout included several wheels and tires on the Ferrari, including one wheel that took the studs it was attached to with it. As you can see above, the "highway" route was not exactly suited to these particular cars. There is some precedent for a car from Maranello driving to Lhasa, however. In 2005, Ferrari sent two 612 Scagliettis on a tour of China called "Ferrari 15,000 Red Miles" with various journalists at the wheel. That journey started and ended in Shanghai and took the cars all over the vast country, including two crossings of the Gobi Desert, along the Great Wall, and on some of Marco Polo's route. Of course, it also involved a lot of planning, a huge support team, and at least a modicum of common sense. All of this was supposedly Haishan's way of showing the world that business is good for him and that customers should trust their money with him. We might conclude otherwise based on the results. If you absolutely have to run this road in something Italian and expensive, may we suggest a Maserati Levante next time? Related Video: Image Credit: news.163.com Auto News Ferrari Maserati Coupe Luxury Performance Sedan ferrari f12 berlinetta maserati ghibli

Harry leaves his Garage to drive Ferrari 488 in Maranello

Harry Metcalfe doesn't need to go anywhere these days. He's handed over the reins of the Evo magazine he founded and gone into retirement, enjoying some quiet time with the many drool-inducing cars in his expansive garage. In other words, it would take quite the car to get him to leave the serenity of the English countryside and fly all the way down to Italy and its industrial north. The Ferrari 488 GTB is just such a car. The Prancing Horse marque's latest mid-engined V8 supercar should require no introduction. It's the successor to the celebrated 458 Italia and a long line that stretches back through the F430, 360 Modena, F355, 348, and 328 straight through to the 308 GTB that debuted in 1975. Only unlike its naturally aspirated predecessors, the 488 has gone twin-turbo to reconnect more with the likes of the F40 and 288 GTO. That leaves the atmospheric sector of this particular territory to the Lamborghini Huracan and its unassisted V10, while cozying up closer to the McLaren 650S. But does it make it any less of a Ferrari, or a less-than-worthy successor to the 458? That's what Harry set out to find out on the roads in and around the factory's home town of Maranello. Watch the video above to find out how it stacks up in his esteemed opinion. Related Video: X News Source: Harry's Garage via YouTube Ferrari Coupe Supercars Videos ferrari 488 gtb harry metcalfe harrys garage