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Ferrari set to hit new sales goal early to boost profits

As much as some of us would like to believe otherwise, building cars is a business. Most automakers are out to sell as many cars as they can build, chasing ever growing sales and profits. Ferrari is playing a different sort of game. For years, the Italian automaker has artificially limited the number of cars it produces. But the company does have plans to ramp up production to 9,000 units a year. According to Automotive News, Ferrari will hit that goal in 2018, a full year earlier than expected. A report says that in 2018, Ferrari will double the number of shifts at its plants. Sometime next year, Ferrari CEO Sergio Marchionne is expected to announce the automaker's first SUV, a vehicle that's sure to push that 9,000-unit limit to the max. SUV sales are up across the board. The number-one selling models at companies like Porsche, Jaguar and Lexus are all SUVs. The goal is to double profits to $2.35 billion by 2022. Limiting total output has a two-fold benefit. First, it maintains a level of exclusivity and prestige, making the cars more desirable. Secondly, it allows Ferrari to operate under different fuel economy and emissions standards than larger, mainstream automakers. It's difficult to hit some goals like that when your "entry-level" model is powered by a 591-horsepower twin-turbocharged V8. Related Video:

Ferrari slated to reveal revised FF on Lake Como next month

Ferrari is reportedly gearing up to present a new version of the FF. Initially introduced in 2011, Maranello's all-wheel-drive shooting brake is now the oldest model in the lineup. But it won't be for much longer. The Italian automaker reportedly sent out a notice to select customers recently, inviting them to the debut of a V12 grand tourer with 2+2 seating. While it didn't explicitly name the model, those parameters could only apply to the FF. The reveal is slated to take place on February 15 at Villa Erba, the estate neighboring Villa d'Este on Lake Como that also hosts part of the Concorso d'Eleganza each year. That event is not slated to take place until May, but Ferrari is apparently renting it out for the event. Expect the updated FF to make its public debut at the Geneva Motor Show the following month. We predict revised styling to the front and rear fascias and new head- and taillights more in keeping with the company's newer models. The 6.3-liter V12 will likely carry over, but where the current model packs 651 horsepower, the revised version could step up to around 700 to bridge the gap to the more potent F12 Berlinetta with its 730 hp – or 769 in the F12 TdF. Don't expect any turbochargers – at least not on the V12 – as Ferrari doesn't plan on applying them to its 12-cylinder models. A hybrid version could be in the cards. Rumors have also suggested that a lower-priced V8 version could be offered as well, though that could end up encroaching too closely on the California's territory. One way or another, the part-time all-wheel drive system is likely to stay – as will the four-seat layout. Plus, a more tapered roofline could help the revised FF cut a more elegant silhouette. Related Video: Featured Gallery 2013 Ferrari FF: Review View 35 Photos News Source: Motor AuthorityImage Credit: Copyright 2016 Drew Phillips / AOL Geneva Motor Show Ferrari Coupe Hatchback Wagon Supercars ferrari ff

Leno drives Henry Ford II's all-original '52 Ferrari 212 Barchetta

The story of the relationship between Henry Ford II and Enzo Ferrari is absolutely fascinating. The two great men of the auto industry had what appeared to be a burgeoning friendship until Ferrari pulled out of a deal to sell his company to Ford in the '60s. The latest car featured in Jay Leno's Garage is a 1952 Ferrari 212 Barchetta that tells the very beginnings of that story.
This Prancing Horse was a gift to Ford from Enzo when the two companies were first thinking about merging, according to the curator of the Petersen Automotive Museum. Ferrari really wanted to show off its best so instead of the 212's normal V12, this car was fitted with the larger 2.7-liter unit from a Ferrari 225. The car has been almost unaltered since then. It still wears its original paint, and it's tires date back to 1954.
The great thing about the Petersen is that unlike a lot of auto museums, the people there actually drive the cars and keep them in working order. Once on the road with Leno behind the wheel, this Ferrari really sings. Unfortunately, he can't open it up too much because the 60-year-old tires really hold things back. Scroll down to watch this amazing piece of automotive history and learn it's possible effect on the styling of the original Ford Thunderbird.