2011 Ferrari 599 Gtb Fiorano on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

The real Wolf of Wall Street's Ferrari Testarossa is for sale

In 2013, acclaimed filmmaker Martin Scorsese profiled the rise and fall of financial crook Jordan Belfort in the movie The Wolf of Wall Street, with Leonardo Di Caprio in the lead role. Now you can own an automotive piece of that fascinating real-life tale by buying Belfort's 1991 Ferrari Testarossa. According to the seller, Belfort bought the Ferrari in New York in 1991. He must not have driven it very much, though. There have been other owners since him, but the Testarossa still has only covered 8,300 miles. With its white exterior, your friends might think you're trying to emulate Sonny Crockett from Miami Vice, and the interior has beige leather, which still looks to be in great condition. To prove Belfort's ownership, the sale comes with his name and address in the warranty book and on supply invoices. There's even a set of matching luggage, and the seller allegedly found a $50 bill in one of the bags' lining. Even if Belfort didn't drive the Testarossa too much, he might have had some fun with it. According to the listing, "it was involved in a 'Wolf' moment as early as the original test drive." However, the seller will only tell the next buyer what that means. Belfort's Testarossa is currently for sale in Monaco for an undisclosed price, but as a car formerly used in the United States, it might not be too hard to bring back. If you do decide to buy Belfort's Ferrari, remember to treat The Wolf of Wall Street as a cautionary tale. Related Video:

Raikkonen tests F1 Halo cockpit system

Kimi Raikkonen became the first driver to test the new halo closed cockpit concept during Formula 1 testing at Barcelona in Spain on Wednesday. The installation was fitted to his car for an installation lap in the morning and comes as the FIA works on introducing the design into F1 for 2017. Painted in black, the frame protected the head and featured a single column down the centre - which has been the solution that teams and the governing body have favoured. More to follow. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This article by Jonathan Noble originally appeared on Motorsport.com, the world's leader in auto racing news, photos and video.