2008 Ferrari 599 Gtb Fiorano Coupe 2-door 6.0l on 2040-cars

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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

2019 Ferrari 488 Pista First Drive Review | Quantum physics

MARANELLO, Italy — Ferrari's special-edition V8s have a long history of delivering more than the sum of their individual parts. The 360 Challenge Stradale (2003), 430 Scuderia (2007), and 458 Speciale (2013) each leapfrogged the capabilities of their donor cars to cement their notoriety in supercar history. The latest in that lineage is the Ferrari 488 Pista, a hopped-up variant that is the most powerful road-going V8 in Ferrari history. The Pista is so quick that its lap time around the company's own private Fiorano circuit is only 1.8 seconds behind the LaFerrari. With 49 more horsepower pushing around 198 fewer pounds, the $345,300 488 Pista looks, at least on paper, like a no-brainer for deep-pocketed speed fiends. But there are also a slew of tiny changes that alter its persona — 50 percent of the engine components are new — as well as intangible characteristics. The carbon fiber intake manifold, for instance, shaves weight but also features shorter, lower-volume intake runners for better throttle response. The turbocharger's turbines are composed of a new aluminum-titanium alloy that slashes inertia in half, trimming the powerplant's already minimal turbo lag. Titanium connecting rods aid cylinder acceleration. And new robot-welded Inconel exhaust manifolds are 10-percent wider and slightly longer, offering reduced back pressure and a throatier note. Coupled with reduced sound-deadening materials, the pipes are responsible for more engine sound reaching the cabin. Before tackling the famed Fiorano track, I drive the 488 Pista on the street to see what 710 horsepower in a twin-turbo Ferrari feels like, and my first impressions came on thick. Sure, there's the expected interior upgrades of copious Alcantara and carbon fiber, visible aluminum floor plates, and massive carbon paddles borrowed from the 488 Challenge race car. Hold the red steering wheel-mounted engine start button with a press of the big drilled aluminum brake pedal, and the 3.9-liter V8 fires up with a noticeably more bass-heavy thrum than before, the first hint that this is an entirely different beast than the off-the-rack 488. Leave the seven-speed dual-clutch in automatic, and gearshifts happen remarkably smoothly, even in the second-most aggressive "CT Off" mode, which removes traction control but keeps stability control active.

Ferrari recalling 85 LaFerraris under two separate campaigns [UPDATE]

Of the recalls we see on a regular basis, million-dollar exotic supercars don't often pop up. But that's exactly what we have on our hands today as Ferrari North America and the National Highway Traffic Safety Administration have issued a pair of recalls for all 85 examples of the flagship LaFerrari hybrid hypercar in the United States. The first of the recall campaigns revolves around the headrests, which "may not absorb the required amount of energy" and therefore fail to comply with the federal safety requirements. The issue involves the larger L32 seat supplied by Lear, fitted as standard for the passenger and optional for the driver's seat. Addressing the issue will require dealers to replace the headrests. The second recall involves the Tire Pressure Monitoring System, which – in the event of a puncture – will display the wrong message. Instead of telling the driver not to proceed on the punctured tire, as apparently required under federal regulations, the system would (as currently programmed) tell the driver to keep driving, but not above 50 miles per hour. Ferrari dealers will need to update the software to fix the problem. These recalls do not represent the first time Ferrari has called in the hybrid hypercar over a potential safety issue. This past March, owners were offered the opportunity to have the fuel tanks replaced. However, unlike these latest campaigns that are being handled in coordination with the NHTSA, Ferrari insisted that the previous fuel tank issue did not constitute a recall. UPDATE: Ferrari North America confirms that no accidents or injuries have been reported to have resulted from either of these issues, which will be addressed in other markets as well - including Canada, where a further 11 units are affected. In order to fix the seat issue, "a small insert will be added to the back of the (large size only) seat headrest." Rectifying both issues "will take approximately an hour of service." Related Video: RECALL Subject : Headrest Impact Energy Absorbtion/FMVSS 202a Report Receipt Date: MAY 22, 2015 NHTSA Campaign Number: 15V305000 Component(s): SEATS Potential Number of Units Affected: 85 Manufacturer: Ferrari North America, Inc. SUMMARY: Ferrari North America, Inc. (FNA) is recalling certain model year 2014-2015 LaFerrari vehicles manufactured May 15, 2014, to March 4, 2015. The affected vehicles have L32 seats as standard equipment for the passenger seat and as optional equipment for the driver seat.