2005 Ferrari 575 Superamerica on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Raikkonen likely to retire from F1 after 2015 [w/poll]

Though his irreverent demeanor party-goer image might suggest otherwise, make no mistake about it: at 34 years old (and with 37-year-old Mark Webber out of the race), Kimi Raikkonen is the oldest driver in Formula One. He's three months older than Jenson Button, a good year older than his former wingman Felipe Massa, three years ahead of Adrian Sutil and a good decade beyond the latest crop of up-and-comers on the grid. So it's only natural that we should start wondering how much longer he'll stick around, and now we may have our answer.
Speaking with motorsport journalists at the British Grand Prix this past weekend, the 2007 World Champion and winner of 20 grands prix, Raikkonen indicated that the next season will likely be his last. According to numerous racing news outlets, when asked how long he plans to stay on the grid, the famously terse Finn responded: "Until my contract is finished, and then I will probably stop. That is what I think is going to happen."
Kimi was a relatively unknown entity when Sauber gave him his first drive in F1 back in 2001, upon which he finished in the points on his first race. He moved to McLaren the following season, racked his first podium finishes, and took his first win the season after that. He finishes second behind Fernando Alonso the next season, well ahead of the rest of the pack, and switched to Ferrari two seasons later in 2007, winning the world championship on his first season in red. After just three seasons, Ferrari showed him the door and Kimi left F1 entirely, trying his hand at everything from the World Rally Championship to NASCAR. He returned to F1 with Lotus in 2012, and in a rare move for Maranello, was invited back for this season on a two-year contract.

Recap: 2013 Australian Formula One Grand Prix is all about the rubber [w/spoilers]

A pre-season full of talking points was swapped for a brand-new set of talking points after the running of the opening grand prix of the 2013 Formula One season. The consistency of the regulations from last year to this year and the triplicate dominance of Infiniti Red Bull Racing meant that no one would have been that surprised if the relative order of things remained the same. But teams found so many ways to switch things up that, in typical pre-season fashion, no one was ready to make any bets on in-season performance, and a couple of surprising players suffered the ignominy of getting it really wrong: McLaren knew it was in trouble from the very first test, while Williams drivers applauded their car as the best in years, only to have Pastor Maldonado call it "undriveable" on the very first day of practice in Melbourne.
And then there were those Pirellis, the Italian company talking up the fact that its super soft tires would only go off so quickly that it would force teams to pit at least twice during the race.
Even then, no one could have seen the first round of pit stops beginning on Lap 5.