2004 Ferrari 575 Maranello V12 on 2040-cars

Auto blog

Enzo Ferrari would have turned 120 yesterday

Former race driver-turned company founder Enzo Ferrari was born 120 years ago Sunday, and the Italian sports car maker is celebrating the anniversary with a photography exhibit of his life at the Enzo Ferrari Museum, on the site of his birthplace in Modena. The exhibit includes images of il Commendatore during various stages of his life, from childhood to his career as an Alfa Romeo race driver, then a manager and manufacturer. Ferrari died Aug. 14, 1988 at the age of 90. Born outside of Modena, Italy in 1898. His father, Alfredo, owned a small metal engineering shop that built bridges and roofs for the state railway. Enzo started out as an Alfa Romeo racing driver in 1924 but quickly transitioned to his true talent, preparing the race cars under the Scuderia Ferrari name. He ran Alfa Romeo's factory team before striking out on his own, first under the name Auto Avio Costruzioni in 1939, then as Scuderia Ferrari, which he founded in 1929 in Modena, fielding mostly Alfa racing cars and motorbikes. The 125 S was the first official car to bear his name in 1947, powered by a V12. Ferrari under his watch went on to produce other classics including the 288 GTO, the Dino series and the 365 Daytona. The iconic businessman reluctantly agreed to start producing street cars only thanks to the pleading of his accountants, who argued for the need for revenue to cover the overhead of racing and two different factories destroyed during World War II bombings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. According to a 1979 People Magazine profile, he once reacted indignantly to the distraught wife of a Ferrari race team driver who was anguished over her husband risking his life "for a hunk of iron." "It's not just a hunk of iron," Ferrari replied. "It has a heart and soul, and I give if life." Nowadays, Ferrari is looking to expand its product portfolio to hybrids and an SUV, the latter of which might've made Enzo squirm. "He was a man with extraordinary vision and ability to manage people and resources as well as a strong entrepreneurial spirit and exceptional courage," current Ferrari Chairman and CEO Sergio Marchionne said in a statement.

Ferrari shows California with unique upholstery at Goodwood

Order up a new Ferrari and you can get it just about any way you want it. That's what the company's Tailor Made program is all about. And it's showcasing some of the possibilities at the Goodwood Festival of Speed this weekend with the unique cabrio you see here. This one-of-a-kind Ferrari California T has been done up in a special blue and white livery. Its three-layer Bianco Italia paintjob is overlaid with a pair of offset blue stripes, complimented by a set of 20-inch alloys in blue and silver. The interior is similarly done up in blue and white, but it's the material with which that's done that's the most interesting bit. Maranello has upholstered and trimmed the interior of this particular California with a new high-tech material called Mycro Prestige. It's less than a millimeter thick and weighs only a third of what the leather would, but it's flameproof and water resistant while being porous and breathable. Sort of like Alcantara, but more advanced. Of course these are only some of the options Ferrari can offer through its Tailor Made program. Clients are set up with their own personal designer who'll walk them through the endless choices available through three collections, dubbed Scuderia, Classica and Inedita, the latter offering the most out-there choices. So if what you really want is a Prancing Horse swathed in cashmere or denim, Ferrari will be only too glad to oblige your open checkbook. Related Video: "TAILOR MADE" FERRARI CALIFORNIA T SHOWCASES NEW LIGHTWEIGHT MYCRO PRESTIGE FABRIC Maranello, 24 June 2015. Ferrari will be showcasing a very special "Tailor Made" California T at the Goodwood Festival of Speed, inspired by the passion and colours of Polo and Horse racing. The California T encapsulates the ethos of personalisation, with a Bianco Italia three-layer exterior with a double-asymmetric stripe in Blu Hellen mirrored by a sumptuous Blu Sterling interior with Bianco elements and highlights. The car is finished off with 20" forged wheels which have been painted in Blu Hellen and Argento Nurburgring. This particular California T showcases a new high-tech "Mycro Prestige" fabric material that has been specifically made exclusively for Ferrari. Mycro Prestige is a highly resistant material that offers an exceptional level of grip, and, thanks to its unique mixture of fibres which are only 0.7mm thick, it is only one-third the weight of traditional leather.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.