2018 Ferrari 488 on 2040-cars

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Ferrari set to hit new sales goal early to boost profits

As much as some of us would like to believe otherwise, building cars is a business. Most automakers are out to sell as many cars as they can build, chasing ever growing sales and profits. Ferrari is playing a different sort of game. For years, the Italian automaker has artificially limited the number of cars it produces. But the company does have plans to ramp up production to 9,000 units a year. According to Automotive News, Ferrari will hit that goal in 2018, a full year earlier than expected. A report says that in 2018, Ferrari will double the number of shifts at its plants. Sometime next year, Ferrari CEO Sergio Marchionne is expected to announce the automaker's first SUV, a vehicle that's sure to push that 9,000-unit limit to the max. SUV sales are up across the board. The number-one selling models at companies like Porsche, Jaguar and Lexus are all SUVs. The goal is to double profits to $2.35 billion by 2022. Limiting total output has a two-fold benefit. First, it maintains a level of exclusivity and prestige, making the cars more desirable. Secondly, it allows Ferrari to operate under different fuel economy and emissions standards than larger, mainstream automakers. It's difficult to hit some goals like that when your "entry-level" model is powered by a 591-horsepower twin-turbocharged V8. Related Video:

Ferrari believes F1 title is still possible

Ferrari believes the changing shape of the Formula 1 championship battle, with points leader Nico Rosberg hitting a difficult patch, means its own title hopes are far from over. Despite more frustrations at the Monaco Grand Prix, where a poor qualifying showing left its drivers unable to fight for the win, both Sebastian Vettel and Kimi Raikkonen remain within striking distance of the leading Mercedes driver. Raikkonen is 45 points behind Rosberg - and only five behind Daniel Ricciardo - while Vettel is just one point further back. With the title momentum appearing to have shifted in recent weeks as Rosberg's winning streak has come to an end, team boss Maurizio Arrivabene believes the story of the championship this year has yet to be settled, as he predicted some 'interesting' times ahead. When asked if he feared the title was slipping away, he said: "No way. You saw Ricciardo here was quite good, and Hamilton is coming back. "So what we have to do is to keep our concentration, to keep focus, concentrate and look forward. This championship is going to be quite interesting I think." Qualifying frustration Arrivabene thinks that key to Ferrari's campaign going forward is in getting to the bottom of what is going wrong with qualifying, as again the team was slower in Q3 than in Q1. "I don't want to find any excuses, but we were not good enough in Barcelona in Q3 and it has happened also here - and we paid the price during the race," added Arrivabene. "It was a heavy price to pay, but I take the lesson that we need to really understand where the problem is. "If you compare Q1, it was more or less similar. Here in Q1 we were 1m14.1s and were slower in Q3. So there is the problem that we have to look for."Related Video: This article by Jonathan Noble originally appeared on Motorsport.com. Image Credit: Motorsport.com Motorsports Ferrari F1 motorsport.com

Ferrari Driver Academy heads to Florida for the winter

Retirees and Girls Gone Wild camera crews aren't the only ones who go to Florida for the winter. So is a contingent of aspiring formula racing drivers taking part in the new Florida Winter Series being set up by the Ferrari Driver Academy.
The program is being set up in response to a lack of suitable weather at circuits in Europe, which would otherwise keep rising stars in formula racing from honing their skills during the off-season. Toyota runs an off-season series in New Zealand, but Ferrari is heading to the most southern of these United States to give its prodigies some much-needed track time.
Set up as more of a training program than a competitive championship, the FDA Florida Winter Series is based around a field of 15 aspiring drivers piloting the Formula Abarth-spec Tatuus FA010B, with a 195-horsepower engine furnished by Fiat Powertrain Technologies and an engineer for every three cars in the series.