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This $7-million Ferrari LaFerrari is the most expensive modern car ever sold at auction

The Ferrari LaFerrari is already one of the most extreme, high-performance, road-going cars ever built. And now, it's also the most expensive modern car ever sold at auction. Ferrari, along with RM Sotheby's and the National Italian American Foundation's Earthquake Relief Fund, officially sold the car as part of a charity auction benefiting the reconstruction efforts in central Italy. Total price? A whopping $7 million. Ferrari claims its extra LaFerrari – the company originally built this 500th example for its own collection – is the most expensive car from the 21st century ever sold at auction. As we mentioned in our original story from last week, all proceeds from the LaFerrari auction will benefit earthquake-ravaged central Italy. While the LaFerrari's lucky new owner can rest easy knowing their money went to a seriously good cause, they'll also get to enjoy a unique example of the final production LaFerrari. It's a simple tweak, but its Rosso Corsa paint body gets a white "dream line" on its hood and rear windshield, and the Italian tricolor on the nose. We like it, and we're guessing the citizens of central Italy will appreciate the money this special hypercar made for them. Related Video:

'No pink': Why there are some colors Ferrari won't do

Off the top of your head, how many colors do you think Ferraris come in? There's the famous rosso corsa, of course. Then there's yellow, which is objectively the best Ferrari color. I know a guy with a pristine early-90s 348ts in coke-dealer white, and there are definitely black and silver Ferraris out there. But if you've ever wondered why you can't get a Ferrari in any garish color you want, a Ferrari exec recently discussed which of the company's colors are most popular and why you'll never see a pink Ferrari. "It just doesn't fit into our whole ethos to be honest," Ferrari's Australasia CEO Herbert Appleroth told news.com.au. "It's a brand rule. No pink. No Pokemon Ferraris!" When asked about other colors, Appleroth suggested that while they might be OK for other, more plebeian cars, they were not right for Ferrari. "There are other colors that aren't in our DNA as well, and they are wonderful colors too, but some are perhaps more suited to other brands." Appleworth went on to say that Ferrari strives to provide a highly customizable car-buying experience. "Enzo Ferrari used to say a different Ferrari for every Ferrari-ista, as globally we don't want two cars to be the same," he told News.com. "There are many different levels of personalization from sitting in the dealership and working through all of your options to the tailor-made program where you fly to Italy to the factory in Maranello and sit in the atelier and work out your specifications." So, while big-bucks supercar buyers have near infinite interior and drivetrain options when ordering a new Ferrari, they'll have to settle for after market sprays or custom wraps to get that perfect shade of pink on their Lusso.Related Video: News Source: News.com.au Auto News Ferrari paint colors customize

LaFerrari, meet YouTube. YouTube, LaFerrari

If, for some reason, you feel like we've left anything out of our coverage of the exciting new LaFerrari unveiled today in Geneva, don't fret - Ferrari has us covered. The automaker has graced us with a total of seven videos of its new hybrid supercar today including the original launch video we already showed you this morning.
The six new videos discuss a broad spectrum of topics, such as LaFerrari's overall architecture, carbon fiber chassis and body, driving dynamics and the 160-horsepower HY-KERS (HYbrid Kinetic Energy Recovery System) part of the powertrain. There is also coverage of today's auto show unveiling and, our favorite, a short video showing the car being tested around the Fiorano Circuit plus some bonus footage of past Ferrari supercars like the GTO, F40, F50 and Enzo.
In total, there is almost 30 minutes of video goodness to bring you just about all the information there is to know about LaFerrari, and all seven videos are posted below.