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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari stock falls after new CEO calls Marchionne's goals ‘aspirational’

MILAN — Ferrari's new boss sought to reassure investors that he would execute midterm targets set by his predecessor, Sergio Marchionne, but the stock has fallen by 12.5 percent since Wednesday after he described the goals to 2022 as "aspirational." Louis Camilleri was appointed chief executive of the Italian supercar maker on July 21, succeeding Marchionne, who fell seriously ill and later died after suffering complications following surgery. The sudden change jolted investors who had expected Marchionne, who nearly tripled Ferrari's value since taking it public in 2015, to stay on as CEO and chairman until 2021. It also left Camilleri, 63, to finish scripting a midterm strategy that will be presented in September and is meant to show how the company plans to achieve financial targets unveiled earlier this year, notably a goal to double core earnings to 2 billion euros ($2.33 billion) by 2022. In a post-results conference call with analysts, Camilleri said he and Marchionne, with whom he had interacted for years, shared the same ambitions for the company. The tobacco veteran, chairman and former CEO of Philip Morris International has served on the Ferrari board since 2015, while Marchionne in turn sat on the board of PMI. Asked about how he planned to deliver on the targets set by his predecessor, Camilleri said he would provide details during capital market days to be held on Sept. 17-18 at the company's headquarters in Maranello, Italy. "They are aspirational targets. At the capital markets day, we will tell you how we plan to get there," he said. "We will also have to disclose potential risks to that, but also significant opportunities that we see going forward." Ferrari's Milan-listed shares fell after the comments, and its shares on the New York Stock Exchange fell from a Wednesday high of $134.77 to $117.99 on Thursday morning. Tough act to follow At Ferrari, Camilleri has a tough act to follow. Marchionne orchestrated Ferrari's spinoff from parent Fiat Chrysler, positioned it as a luxury icon rather than a car manufacturer, and managed to do what few thought possible: sail through a self-imposed cap of 7,000 vehicles per year without sacrificing pricing power and exclusive appeal. When its share price hit a record high of 129.90 euros in June, the company that sold just under 8,400 vehicles last year was worth around 24 billion euros, almost as much as Fiat Chrysler, which shipped 4.7 million cars.

Ferrari 488 GTE and GT3 unveiled at Mugello

Ferrari is preparing its latest assault on sports car racing with new racing versions of the 488 GTB. Presented over the weekend at Mugello, the lineup includes both GTE and GT3 racers to replace the current models that were based on the 458 Italia. Though little in the way of details were revealed at the vehicles' presentation, the principal change they present over the accomplished versions they replace are their new turbocharged engines. The 3.9-liter twin-turbo V8 replaced the 4.5-liter atmospheric V8 in the road-going version, and is now carried over to the race track as well. Output will, of course, be catered to the regulations pertaining to both classes. Not to be confused with the Volkswagen's hybrid lineup, GTE is the category that replaced the previous GT2 class, and with it absorbed the defunct GT1 class, as well. It's run principally at Le Mans and its associated championships, and the outgoing Ferrari 458 Italia GT2 has proven a force to be reckoned with. That car took top honors in its class every year since the inception of the FIA World Endurance Championship, and won its class twice at Le Mans. Its turbo successor will have quite a challenge in keeping up that legacy. The GT3 class, meanwhile, is a step below, running in the Blancpain Endurance Series, Pirelli World Challenge, and the like. Here the teams running Ferrari equipment could use some extra help, and the new 488 GT3 aims to deliver that competitive edge to get ahead of rivals. Those include GT3 racing versions of the Aston Martin V12 Vantage, Audi R8, Bentley Continental GT, Lamborghini Huracan, McLaren 650S, Mercedes-AMG GT, Nissan GT-R, and Porsche 911 (to name just a handful). Ferrari presented the pair at its end-of-year Finali Mondiali event, which wraps up the various regional Ferrari Challenge series run around the world. This year's was held this weekend at the Mugello circuit in Italy. Last year's was in Abu Dhabi where the FXX K was revealed. The previous year's was also held at Mugello, where the current 458 Challenge Evoluzione was presented. The 2016 event is scheduled to be held in North America for the first time at Daytona the weekend of December 1-4, 2016. With the GTB, Spider, GTE, and GT3 variants now presented, the next step in the fleshing out of the 488 lineup will be to present the new Challenge racer for the company's own spec racing series.