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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Ferrari 400 Superamerica leads $60M RM Sotheby's sale at Amelia Island [w/video]

Just last month, two of the most venerated auction houses came together under one roof. And this past weekend, the newly christened RM Sotheby's held its first event at the Amelia Island Concours d'Elegance, selling a record $60 million worth of classic automobiles. The event's highlight was surely the gorgeous 1960 Ferrari 400 Superamerica SWB Cabriolet pictured above. Resplendent in dark green over a red leather interior, this particular Superamerica set a record for that model when it sold for $6.38 million, with proceeds going towards a children's education charity. That price far outstrips the record $4 million that Gooding & Co. got for that sleek white Aerodinamico coupe in Scottsdale earlier this year. Among the other seven-figure items were of course some other Ferraris, including a rare '72 Daytona Spider that went for $3.3 million, along with a smattering of Jaguars, Mercedes, Alfas, Lamborghinis and Bugattis. A rare 2007 Ferrari 599 GTB Fiorano with a manual transmission sold for nearly triple its estimate at $682,000, and the Daytona-winning, Castrol-liveried 1988 Jaguar XJR-9 sold for over $2 million. Of course RM Sotheby's wasn't the only company holding an auction during the Florida concours. But as the event's official auction house, it brought in more than all the other participating auctioneers combined, setting a record for Amelia Island in the process. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari F12 TdF debuts at Finali Mondiali event at Mugello

It's been almost a month since Ferrari revealed the new F12 TdF. But outside of a select cadre of customers, nobody has gotten to see it until this weekend at the Mugello circuit in Italy. The TdF is the more extreme version of the F12 Berlinetta – similar to how the 599 GTO was an upgraded 599 GTB Fiorano, or the 458 Speciale an upgraded 458 Italia. It benefits from a more potent version of the Berlinetta's 6.3-liter V12 producing 769 horsepower and 520 pound-feet of torque. It also features a rear-wheel steering system, 87 percent more downforce, and 240 pounds less weight to motivate. The result is a 0-62 time of 2.9 seconds, a top speed of over 211 miles per hour, and a Fiorano lap time of 1:21. A trio of TdFs hit the track this weekend at Mugello – one of several circuits owned by Ferrari in Italy – located in the Tuscan countryside and frequent venue for motorcycle and DTM races. It also played host this weekend to the Finali Mondiali – the company's year-end racing spectacle where the winners of the various Ferrari Challenge series duke it out for top honors, where private owners (as part of the Corse Clienti program) are invited to drive their racing and XX track machinery, and where Ferrari often unveils something new. In addition to the F12 TdF's debut, this year saw the presentation of the 488 GTE and GT3 racers as well. Both Sebastian Vettel and Kimi Raikkonen were on hand to show off what the TdF could do in front of the cheering crowds. With only 799 examples to be built (and all of them rumored to have already been sold), this may present the closest opportunity you'll get to see the new F12 TdF up close.