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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Race Recap: 2014 Bahrain Grand Prix is racing like you dream about

Well. What a race.
The first line of last year's Bahrain Grand Prix recap was, "The sand, the wind, the penalties, the contact and the one crash - all of them collided to make the Bahrain Formula One Grand Prix a surprise affair from day to day and lap to lap." This year the sand stayed mostly off the track and the wind limited its gusts to the back side around Turn 11, but everything else carried over into this 2014 F1 season.
There were penalties issued, penalties given, contact from the first lap and an astonishing crash that made the race even more exciting than it already was. Or rather, two races, because the Mercedes AMG Petronas cars are so good - and both their drivers are so good - that every pilot is still racing for third unless one of The Silver Arrows trips up. But even the race for third was riveting. As well as that for fourth, fifth, sixth, and every position back to about eleventh, all through the race. At times it seemed like the producers were so unused to having to follow actual on-track passing that they weren't sure which camera to switch to; there was so much action for all 57 laps, sometimes two or three passing moves on the same lap to go along with the close racing throughout, that we saw more passes in replays than live.

Ferrari's Enzo successor to cost 1M euros?

If you're planning to pick up the newest hypercar from Ferrari, you may need to do more than save your pennies. Automotive News Europe reports the Enzo successor will cost more than 1 million euros, or $1.34 million at current conversion rates. That's before taxes, too. All told, Ferrari will build just 499 examples of the tentatively named F150 according to reports. The Italian automaker has neither confirmed nor denied the price or production figures, though Fiat CEO Sergio Marchionne has said the machine is already sold out worldwide.
We do know the hybrid will serve up more than 900 horsepower thanks to a new naturally aspirated V12 direct-injection engine and an electric motor. The automaker says its HY-KERS hybrid system has cut fuel consumption by some 40 percent. Of course, adding an electric motor to the party has added some 330 pounds to the driveline, a fact Ferrari has offset by using carbon fiber for the machine's chassis. Word has it the F150 will have a curb weight similar to the Enzo at a shave over 3,000 pounds.